Benazir Khan

Go-getter
DISC Type : d

Director of Marketing at Fountain Hills Technologies

Coimbatore, Tamil Nadu, India

Overview

Benazir Khan is the Founder and Principal ABM Strategist at Muralytix, a fractional revenue lab. With over 15 years of experience, she specializes in data-driven, AI-augmented marketing strategies to drive scalable revenue growth for B2B tech companies. Colleagues and clients describe her as creative, innovative, and a true leader.

She is deeply involved in her local tech community in Coimbatore, speaking at networking events and attending conferences like SaaSConnect. Benazir is also passionate about supporting the next generation of entrepreneurs, serving as a panelist for discussions aimed at aspiring women founders.

Unique fact: She completed an "AI for Leaders" course at The University of Texas, gaining expertise in predictive modeling to identify high-conversion customer profiles.

Personality Overview

Fast-Paced

Challenger

Vision Oriented

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

B2B Revenue Growth
Her company, Muralytix, is a "Fractional Revenue Lab" focused on helping B2B tech startups grow sales and marketing performance with a strong emphasis on measurable ROI.
AI in Marketing
She completed a specialized "AI for Leaders" course at the University of Texas and utilizes AI-augmented marketing techniques to identify ideal customer profiles and improve conversion.
Account-Based Marketing (ABM)
Her role as a Principal ABM Strategist and frequent posts about the topic, like "#LetsTalkABM, " highlight this as a core area of her professional expertise and passion.

Media Appearances

Benazir has no verified media appearances

Work History

11-2025
Director of Marketing at Fountain Hills Technologies
12-2023
Founder at Muralytix
9-2012
Co-founder & Creative Head at Shah Bazar
6-2023 - 10-2023
Senior Marketing Manager - Key Accounts at Turing
1-2023 - 6-2023
Key Accounts Marketing Manager at Turing

Education

9-2023 - 3-2024
Postgraduate Degree from The University of Texas at Austin
2004 - 2008
Bachelor of Engineering (B.E.) from Avinashilingam Institute for Home Science and Higher Education for Women

More Information

Social Presence :

Prographics :

Exp : 12 Location : Coimbatore, Tamil Nadu, India Job Level : Mid-senior Designation : Director of Marketing at Fountain Hills Technologies
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Insights For Selling To Benazir

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benazir is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Benazir

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Benazir move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Benazir take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Benazir

Personality Compatibility


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