Benjamin Lau

Enigma
DISC Type : Idc

Co-Founder / Product and Creatives at Ninepine AB

Stockholm, Stockholm County, Sweden

Overview

Benjamin has no verified overview

Personality Overview

Friendly Yet Blunt

Fast Follower

Persuasive & Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting proof as well as information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Benjamin has no verified topics they care about

Media Appearances

Benjamin has no verified media appearances

Work History

7-2019
Co-Founder / Product and Creatives at Ninepine AB
5-2021
Co-Founder / Board Member at nothings something
9-2017 - 6-2019
Strategic Account Manager, Global Business Group at Facebook
9-2016 - 2-2017
Executive Trainee at PwC Sweden
7-2016 - 8-2016
Digital Strategy Intern at Universal Music Group

Education

2015 - 2017
Masters of Science in Business & Management from Stockholm School of Economics
2010 - 2014
Bachelor of Commerce (Liberal Studies) from The University of Sydney Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Stockholm, Stockholm County, Sweden Job Level : Leadership Designation : Co-Founder / Product and Creatives at Ninepine AB
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Benjamin

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Benjamin take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Benjamin

Personality Compatibility


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