Benjamin Noorani

Go-getter
DISC Type : d

Sales Director at Zucker's Bagels

New York, New York, United States

Overview

Benjamin is a Sales Director with deep expertise in the CPG and food industries, backed by a B. A. in Psychology from Hunter College. He has a proven record of driving national sales, building teams, and scaling revenue, once growing a company from $0 to $15M single-handedly as the first sales hire.

Outside of his professional role, Benjamin is passionate about the food world, exploring iconic restaurants like Raos to understand brand benchmarks. He actively tracks his products performance in new markets and takes pride in bringing the New York City bagel experience to a wider audience.

As a companys first sales hire, he successfully scaled revenue from zero to $15 million.

Personality Overview

Challenger

Self-Confident

Decisive

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

CPG Sales Strategy
He has a history of building national sales teams, developing distribution models, and negotiating contracts with major retailers like Whole Foods, Target, and Wegmans.
Food Brand Building
His social posts show a deep interest in what makes a brand a "behemoth" and he celebrates collaborations and media features that elevate his company's story.
Go-to-Market Strategy
He previously advised founders and CEOs on their go-to-market strategy, P&L optimization, and innovation, showing a holistic view of business growth.

Media Appearances

Benjamin has no verified media appearances

Work History

10-2025
Sales Director at Zucker's Bagels
8-2025 - 10-2025
Consultant at The Real Cereal Company
6-2025 - 10-2025
Head of Retail Sales at SAUZ
12-2024 - 6-2025
Director of Retail, Field Sales at SAUZ
12-2023 - 12-2024
Consultant at SAUZ

Education

2016 - 5-2018
Bachelor's degree from Hunter College
2009 - 2013
Education details unavailable from Great Neck North High School

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : Mid-senior Designation : Sales Director at Zucker's Bagels
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Tell them that you are there to help them create visible impact within their organization
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Benjamin

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • Their decision making speed is somewhere in the middle.
  • Can Benjamin take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Benjamin

Personality Compatibility


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