Benjamin Noorani in

Benjamin Noorani

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Sales Director at Zucker's Bagels
📍 New York, New York, United States

Benjamin is a Sales Director with deep expertise in the CPG and food industries, backed by a B. A. in Psychology from Hunter College. He has a proven record of driving national sales, building teams, and scaling revenue, once growing a company from $0 to $15M single-handedly as the first sales hire.

Outside of his professional role, Benjamin is passionate about the food world, exploring iconic restaurants like Raos to understand brand benchmarks. He actively tracks his products performance in new markets and takes pride in bringing the New York City bagel experience to a wider audience.

As a companys first sales hire, he successfully scaled revenue from zero to $15 million.

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Experience
2 Years
Current Role
Sales Director
Job Level
Mid-senior
Location
New York, New York, United States
Personality Overview

How Benjamin shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Benjamin cares about

CPG Sales Strategy
He has a history of building national sales teams, developing distribution models, and negotiating contracts with major retailers like Whole Foods, Target, and Wegmans.
Food Brand Building
His social posts show a deep interest in what makes a brand a "behemoth" and he celebrates collaborations and media features that elevate his company's story.
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Career

Work history

10-2025
Sales Director
Zucker's Bagels
8-2025 - 10-2025
Consultant
The Real Cereal Company
6-2025 - 10-2025
Head of Retail Sales
SAUZ
12-2024 - 6-2025
Director of Retail, Field Sales
SAUZ
12-2023 - 12-2024
Consultant
SAUZ
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2016 - 5-2018
Bachelor's degree
Hunter College
2009 - 2013
Education details unavailable
Great Neck North High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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