Mar Domínguez Seda

Captain
DISC Type : DS

CEO at La Malcriada Agency

Marbella, Andalusia, Spain

Overview

Mar Domínguez Seda is the CEO of La Malcriada Agency, a B2B marketing firm specializing in LinkedIn strategy. An accomplished entrepreneur who has founded multiple companies, she holds a Masters in Sales and Marketing. People often call her charismatic, proactive, energetic, and innovative.

Personality Overview

Dynamic But Sincere

Consummate Professional

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

LinkedIn B2B Strategy
A LinkedIn Top Voice, she focuses on turning the platform into a lead generation tool for B2B companies through authentic engagement and high-value content.
Entrepreneurial Journey
Having founded several agencies like La Malcriada and BannersBanners, she often discusses the realities of building a business and creating magnetic brands from the ground up.
Human-Centric Sales
Advocates for connecting with the person behind the title. She emphasizes using empathy and building genuine relationships as the foundation for successful business development.

Media Appearances

Mar has no verified media appearances

Work History

6-2022
CEO at La Malcriada Agency
8-2024
CEO at The Selling System
11-2022
Docente Especialización ventas B2B - LinkedIn - MIB at ISDI
3-2018
Co-Founder & CEO at BannersBanners
2-2021 - 10-2023
Advisor - Business Development & Digital Strategy at GOLDENREALM

Education

2019 - 2020
Master of sales and marketing management from EAE Business School
2019 - 2019
Herramientas tecnológicas al servicio de la gestión comercial de clientes from CEC - Confederación Española de Comercio

More Information

Social Presence :

Prographics :

Exp : 7 Location : Marbella, Andalusia, Spain Job Level : Leadership Designation : CEO at La Malcriada Agency
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Insights For Selling To Mar

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mar is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Mar

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Mar move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Mar take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Mar

Personality Compatibility


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