Benjamin Pirrie in

Benjamin Pirrie

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CEO / Co-founder at DFY Vending
📍 Greater Sydney Area, Australia

Ben Pirrie is the Co-Founder and CEO of DFY Vending, leveraging over 15 years of experience in digital marketing, M&A, and business acceleration to innovate in the passive investment space. A graduate of Bournemouth University, he is described by colleagues as helpful and supportive, particularly under tight deadlines.

He champions a business philosophy of "indifferent, mathematical brutality, " advocating for a data-driven approach to vending operations, treating each machine as a pure income-producing asset.

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Experience
5 Years
Current Role
CEO / Co-founder
Job Level
Leadership
Location
Greater Sydney Area, Australia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Benjamin cares about

Passive Investing
His company, DFY Vending, is dedicated to reshaping the passive investment landscape by creating lucrative opportunities for W2 professionals and investors.
Data-Driven Operations
He believes in using performance data to make ruthless, logical decisions, removing guesswork and superstition from business operations to maximize profitability.
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Career

Work history

1-2022
CEO / Co-founder
DFY Vending
5-2023
Co-Founder
JustDealFlow LLC
2-2023
Commercial Director
MintLeads
11-2020 - 11-2023
Chief Operating Officer On Demand Group
Louder Mortgages
1-2021 - 6-2023
Global Director of Mergers and Acquisitions
Acquisitionpreneur
In the press

Media appearances

DFY Vending Launches National Expansion of Automated Retail Business Packages. Featured in Business Insider
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DFY Vending Expands Vending Program Nationwide, Earning Rave Reviews from Investors. Featured in CBS42 (GlobeNewswire press release)
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Education
2004 - 2007
BA Hons Interactive Media Production
Bournemouth University
2001 - 2003
Bachelor of Technology (BTech) - Multimedia Production
Strode College Somerset (UK)
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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