Benjamin Pirrie

Go-getter
DISC Type : d

CEO / Co-founder at DFY Vending

Greater Sydney Area, Australia

Overview

Ben Pirrie is the Co-Founder and CEO of DFY Vending, leveraging over 15 years of experience in digital marketing, M&A, and business acceleration to innovate in the passive investment space. A graduate of Bournemouth University, he is described by colleagues as helpful and supportive, particularly under tight deadlines.

He champions a business philosophy of "indifferent, mathematical brutality, " advocating for a data-driven approach to vending operations, treating each machine as a pure income-producing asset.

Personality Overview

Challenger

Self-Confident

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Passive Investing
His company, DFY Vending, is dedicated to reshaping the passive investment landscape by creating lucrative opportunities for W2 professionals and investors.
Data-Driven Operations
He believes in using performance data to make ruthless, logical decisions, removing guesswork and superstition from business operations to maximize profitability.
M&A Deal Flow
Co-founded JustDealFlow and was Global Director of M&A at Acquisitionpreneur, specializing in sourcing and analyzing off-market SME deals for investors.

Media Appearances

DFY Vending Launches National Expansion of Automated Retail Business Packages. Featured in Business Insider

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DFY Vending Expands Vending Program Nationwide, Earning Rave Reviews from Investors. Featured in CBS42 (GlobeNewswire press release)

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Work History

1-2022
CEO / Co-founder at DFY Vending
5-2023
Co-Founder at JustDealFlow LLC
2-2023
Commercial Director at MintLeads
11-2020 - 11-2023
Chief Operating Officer On Demand Group at Louder Mortgages
1-2021 - 6-2023
Global Director of Mergers and Acquisitions at Acquisitionpreneur

Education

2004 - 2007
BA Hons Interactive Media Production from Bournemouth University
2001 - 2003
Bachelor of Technology (BTech) - Multimedia Production from Strode College Somerset (UK)

More Information

Social Presence :

Prographics :

Exp : 5 Location : Greater Sydney Area, Australia Job Level : Leadership Designation : CEO / Co-founder at DFY Vending
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Benjamin

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Benjamin take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Benjamin

Personality Compatibility


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