Benjamin Rugholm

Inquirer
DISC Type : dc

Director, Communications & Public Relations at FOSS

Hillerød, Capital Region of Denmark, Denmark

Overview

Benjamin Rugholm is the Director of Communications & Public Relations at FOSS, reporting directly to the CEO. He leads the companys global corporate communications, media relations, branding, and public affairs. A former colleague describes him as an "energy bomb, " reflecting his dynamic approach to his work.

Benjamin has a creative background in multimedia design and communication, which extends into his personal interests. He has a passion for visual storytelling and applies this in both his professional and personal projects. His work often involves shaping compelling narratives for a global audience.

He is an award-winning documentary filmmaker. His film "Hverdagens Skuespil" won at the prestigious CPH: DOX film festival in 2015 and was screened at the Danish Film Institutes Cinemateket.

Personality Overview

Demanding

Hard To Convince

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Corporate Communications
He leads the global communications team at FOSS, overseeing internal and external communications, corporate branding, and public affairs to support the company's strategic goals.
Sustainable Agriculture
He is passionate about FOSS's mission to support the sustainable use of the planet's agricultural resources and has represented the company at global climate summits.
Brand Development
His role focuses on constantly developing the global FOSS brand across more than 100 countries, ensuring a strong and consistent corporate identity.

Media Appearances

Benjamin has no verified media appearances

Work History

2-2023
Director, Communications & Public Relations at FOSS
3-2021 - 2-2023
Head of External Communications & PR at FOSS
3-2021
Head of Communications & PR at The Nils Foss Prize
7-2019 - 3-2021
Communications Advisor at The Conservative People's Party
1-2019 - 7-2019
Communications Consultant at The Conservative People's Party

Education

Stifinder from Stifinder
Multimedia Design & Communication from EK - Erhvervsakademi København

More Information

Social Presence :

Prographics :

Exp : 7 Location : Hillerød, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Director, Communications & Public Relations at FOSS
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Refrain from asking too many questions
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Benjamin

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Benjamin take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Benjamin

Personality Compatibility


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