Benjamin Smoot

Examiner
DISC Type : cs

COO, Head of Product at UPSTACK, INC.

New York, New York, United States

Overview

Benjamin Smoot serves as the COO and Head of Product at UPSTACK, where he leads daily operations, product, and technology strategy. He leverages a unique background as a former Registered Architect, having worked on complex public projects. He holds architecture degrees from the University of Virginia and Yale University.

His extensive career in architecture at world-renowned firms suggests a deep personal passion for design, aesthetics, and solving complex structural challenges. This design-oriented mindset likely informs his approach to product innovation and reshaping how IT infrastructure is managed in his current technology-focused role.

Interesting fact: Before entering the tech industry, Benjamin was a principal designer for iconic public works, including New York Citys High Line park.

Personality Overview

Unexpressive

Status Quo Seeker

Tough To Convince

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. They tend to be clear about their needs and limitations and are unlikely to promise too much.

Topics They Care About

IT Infrastructure
In his role at UPSTACK, he is directly involved in reshaping how IT infrastructure is sourced, implemented, and managed for businesses.
Product & Tech Strategy
As COO and Head of Product, he leads the product and technology organizations, overseeing the company's strategic execution and innovation.
Accelerating Digital Transformation
His work is focused on helping clients enhance and accelerate their digital transformation, a core part of UPSTACK's mission.

Media Appearances

Benjamin has no verified media appearances

Work History

11-2016
COO, Head of Product at UPSTACK, INC.
12-2015 - 11-2016
Associate at Diller Scofidio + Renfro
3-2012 - 12-2015
Project Architect at Diller Scofidio + Renfro
2008 - 10-2012
Design Associate at SHoP Architects
6-2003 - 8-2005
Architectural Designer at William Rawn Associates, Architects

Education

2005 - 2008
Education details unavailable from Yale University
1999 - 2003
BS Architecture from University of Virginia
Bachelor of Science - BS from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 20 Location : New York, New York, United States Job Level : Leadership Designation : COO, Head of Product at UPSTACK, INC.
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Insights For Selling To Benjamin

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benjamin is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Benjamin

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Benjamin move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Benjamin take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Benjamin

Personality Compatibility


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