Benny Kokia

Critic
DISC Type : C

Vice President, Sales & Marketing at Meprolight

Ramat Gan, Tel Aviv District, Israel

Overview

Benny has no verified overview

Personality Overview

Information Seeker

Precise

Negotiator

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Benny has no verified topics they care about

Media Appearances

Benny has no verified media appearances

Work History

7-2013
Vice President, Sales & Marketing at Meprolight
4-2004 - 7-2013
Director of Sales & Marketing, North America and Europe at Meprolight
2-1996 - 12-2003
Managing Director at Orient Flexi Pax
1994 - 1997
Director of Marketing & Operations at Century 2000 Wholesalers

Education

2002 - 2003
EMBA from Tel Aviv University
BA from The Hebrew University of Jerusalem

More Information

Social Presence :

Prographics :

Exp : N/A Location : Ramat Gan, Tel Aviv District, Israel Job Level : N/A Designation : Vice President, Sales & Marketing at Meprolight
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Insights For Selling To Benny

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benny is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Benny

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Benny move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Benny take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Benny

Personality Compatibility


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