Benoit Lienart

Sharpshooter
DISC Type : DC

Sales and Marketing manager at CAATCH

Greater Nice Metropolitan Area, France

Overview

Benoit Lienart is a digital marketing expert with over eight years of experience in B2B and B2C sectors. His background includes founding a B2C e-commerce brand and managing marketing for a B2B software platform. He holds an MBA in Strategy and Business Innovation from IDRAC Business School.

He appears to be passionate about professional growth and community, actively promoting and participating in local business networking events. His interests extend to corporate social responsibility, highlighting its advantages for businesses.

Unique fact: He successfully built a B2C brand from the ground up, increasing its customer retention rate by 70% over five years.

Personality Overview

Thorough Evaluator

Precise But Practical

ROI Driven

They are less concerned about the product and more about its potential impact.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

Influencer Marketing
As Sales and Marketing Manager at CAATCH, he focused on making influencer marketing accessible for nano and micro-influencers.
Entrepreneurial Ventures
He has a proven track record of setting up his own entrepreneurial projects, including a B2C e-commerce brand and a B2B software platform.
ROI Optimization
His profile highlights a focus on optimizing Return on Investment and reducing customer acquisition costs through various digital marketing strategies like SEA and SMA.

Media Appearances

Benoit has no verified media appearances

Work History

3-2021
Sales and Marketing manager at CAATCH
Freelance at Freelance
6-2016 - 10-2022
Responsable marketing/commerce at Self-employed
9-2018 - 9-2020
Head Of Marketing at IDM Group
9-2017 - 9-2018
Final year of my Bachelor's Degree at IDRAC Business School - Nice

Education

2018 - 2020
MBA of Strategy and Business Innovation - Master of Business Administration from IDRAC Business school
2015 - 2018
Bachelor's degree of "Head of development of marketing and commercial strategy" from IDRAC Business school

More Information

Social Presence :

Prographics :

Exp : 8 Location : Greater Nice Metropolitan Area, France Job Level : Middle Designation : Sales and Marketing manager at CAATCH
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Insights For Selling To Benoit

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Benoit is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Benoit

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Benoit move?

  • If convinced, they can reach decisions quite fast.
  • Can Benoit take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Benoit

Personality Compatibility


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