Sam Sundera

Questioner
DISC Type : c

Managing Director, Head of Commercial Strategy at HUB

London, England, United Kingdom

Overview

Sam Sundera is the Managing Director and Head of Commercial Strategy at HUB, where he helps asset managers and hedge funds automate complex post-trade operations. His extensive career includes leading global sales and partnerships at SIX, where he managed a $100m revenue business. He holds a PGC from Stanford Graduate School of Business.

He shows strong support for advancing women in the workplace, highlighted by his promotion of content offering advice to young women aspiring to enter finance and leadership. He is also interested in leadership philosophies from figures like Jeff Bezos.

In a previous role, he was inspired by Jeff Bezoss strategy of successfully branching out into adjacent business sectors.

Personality Overview

Systematic

Cautious & Analytical

Not Easily Convinced

They prefer to do thorough analysis of any situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Post-Trade Automation
His role at HUB is centered on helping investment firms simplify and automate their post-trade operational processes.
Commercial Strategy
Currently leads commercial strategy at HUB and previously drove growth and managed a $100m global partner business at SIX.
Hedge Fund Operations
His professional headline and HUB's mission highlight a specific focus on streamlining operations for hedge funds and asset managers.

Media Appearances

Sam has no verified media appearances

Work History

10-2023
Managing Director, Head of Commercial Strategy at HUB
6-2023 - 10-2023
Advisory Panel at The Investment Association
7-2020 - 10-2023
Executive Director, Head Future Business & Global Partnerships at SIX
2-2016 - 7-2020
Director, Regional Sales Manager West Coast Americas at SIX
3-2010 - 2-2016
Associate Director, Senior Sales Manager - UK, UAE & Israel at SIX

Education

2017 - 2019
PGC from Executive Education / Stanford Graduate School of Business
2012 - 2012
Financial Information Associate from SIIA/FISD

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Managing Director, Head of Commercial Strategy at HUB
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sam take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sam

Personality Compatibility


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