Bepi Jones ACA in

Bepi Jones ACA

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Co-Founder at Abacai
📍 London, England, United Kingdom

Bepi Jones is the Co-Founder of Abacai, a firm dedicated to building expert finance teams for 7 and 8-figure D2C brands. An ACA-qualified accountant who attended the University of Southampton, his background includes roles at Deloitte and Codat, providing a strong foundation in corporate finance and business systems.

He founded Abacai to directly solve the problems he encountered while running the finance team at a London startup, specifically issues around excessive financial admin, untrustworthy data, and inefficient systems.

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Current Role
Co-Founder
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bepi cares about

D2C Brand Growth
His company, Abacai, is specifically focused on building finance teams for 7 and 8-figure Direct-to-Consumer brands to help them scale effectively.
Cash Flow Management
He frequently emphasizes the importance of cash flow, sharing client stories of moving from significant cash burn to becoming cash generative through structured reporting.
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Career

Work history

11-2018
Co-Founder
Abacai
1-2019 - 1-2021
Commercial Manager
Codat Ltd
1-2016 - 1-2019
Assistant Manager
Deloitte
10-2014 - 12-2014
Business Development
MarketInvoice
7-2012 - 11-2013
Sales Executive
Intuit
In the press

Media appearances

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Education
2016 - 2019
ACA
ICAEW
2009 - 2012
Bachelor of Applied Science (B.A.Sc.)
University of Southampton
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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