Bernadette Valles

Wildcard
DISC Type : ics

VP, Brand and Strategic Marketing at NBCUniversal Local

Dallas, Texas, United States

Overview

Bernadette has no verified overview

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Bernadette has no verified topics they care about

Media Appearances

Bernadette has no verified media appearances

Work History

6-2023
VP, Brand and Strategic Marketing at NBCUniversal Local
6-2018 - 6-2023
Director Of Operations at Univision
10-2000 - 6-2018
Director of Marketing and Creative Services at Univision
5-1999 - 10-2000
Promotion Producer at UPN KTXA-21
1997 - 1999
Promotion Producer at KSAT 12

Education

2016 - 2016
Advanced Marketing Certificate Program from Southern Methodist University
2015 - 2016
Executive Training for Women from Smith College

More Information

Social Presence :

Prographics :

Exp : 30 Location : Dallas, Texas, United States Job Level : Senior Designation : VP, Brand and Strategic Marketing at NBCUniversal Local
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Insights For Selling To Bernadette

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadette is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bernadette

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bernadette move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bernadette take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bernadette

Personality Compatibility


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