Bernadette Van Heerden

Wildcard
DISC Type : csi

Senior Sales Manager - Diagnostics at SHINE Medical Technologies, LLC

The Randstad, Netherlands

Overview

Bernadette has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Bernadette has no verified topics they care about

Media Appearances

Bernadette has no verified media appearances

Work History

9-2020
Senior Sales Manager - Diagnostics at SHINE Medical Technologies, LLC
4-2019 - 5-2020
Sales Manager - HBO at Royal IHC Hytech B.V.
6-2014 - 7-2018
Marketing Manager North-West Europe at Piramal Enterprises Limited
7-2013 - 5-2014
Marketing Director EMEA at Mallinckrodt Pharmaceuticals
10-2012 - 6-2013
Marketing Director EMEA at Covidien

Education

1994 - 1996
BSc. Radiography from Central University of Technology, Free State
Certificate in Sales and Marketing Management from Damelin

More Information

Social Presence :

Prographics :

Exp : 18 Location : The Randstad, Netherlands Job Level : Middle Designation : Senior Sales Manager - Diagnostics at SHINE Medical Technologies, LLC
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Insights For Selling To Bernadette

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don't ask them to move fast, let them take their time and digest all the information
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernadette is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bernadette

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bernadette move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bernadette take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bernadette

Personality Compatibility


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