Bernardo Andrés
Enthusiast · DISC type iBernardo Andrés is the Director General of Vitolas del Mundo, a key figure in Mexicos luxury goods market. A graduate of Tecnológico de Monterrey, he specializes in the exclusive import and distribution of premium cigar and tobacco brands. His career includes leadership roles managing iconic brands like Rocky Patel, Oliva, and formerly, the Habanos portfolio for Mexico.
Based on his career and professional interests, Bernardo possesses a deep appreciation for the craft and heritage behind fine cigars and spirits. He has dedicated his career to curating and representing high-end international brands, suggesting a passion for luxury products and the stories they tell. His interest in his alma mater also points to a value placed on community.
He has been a pivotal figure in the Mexican cigar scene for years, even being described as a witness to the very first Habanos Day in the country.
Read the full overview →How Bernardo shows up
They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt. Unlike D or C types, they are convinced more by stories and testimonials.
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Influence (I)
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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