Bernardo Andrés

Enthusiast
DISC Type : i

Director general at Vitolas del Mundo

Álvaro Obregón, Mexico City, Mexico

Overview

Bernardo Andrés is the Director General of Vitolas del Mundo, a key figure in Mexicos luxury goods market. A graduate of Tecnológico de Monterrey, he specializes in the exclusive import and distribution of premium cigar and tobacco brands. His career includes leadership roles managing iconic brands like Rocky Patel, Oliva, and formerly, the Habanos portfolio for Mexico.

Based on his career and professional interests, Bernardo possesses a deep appreciation for the craft and heritage behind fine cigars and spirits. He has dedicated his career to curating and representing high-end international brands, suggesting a passion for luxury products and the stories they tell. His interest in his alma mater also points to a value placed on community.

He has been a pivotal figure in the Mexican cigar scene for years, even being described as a witness to the very first Habanos Day in the country.

Personality Overview

Amiable & Agreeable

Consensus Focused

Non-Confrontational

They prefer to build relationships rather than staying totally transactional.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Premium Cigar Industry
As the director for the exclusive distributor of brands like Rocky Patel, Oliva, and Gurkha in Mexico, he is an expert and leader in this niche market.
Luxury Brand Distribution
His entire career has focused on managing the exclusive import and distribution channels for high-end international cigar and spirits brands within Mexico.
Innovation in Tradition
He is involved in bringing modern technology, such as Boveda humidity control products, to the very traditional and artisanal world of premium cigars.

Media Appearances

Bernardo has no verified media appearances

Work History

8-2017
Director general at Vitolas del Mundo
2-2017 - 7-2017
Director Comercial at Canal Spirits
3-2008 - 2-2017
Commercial Director at Importadora y Exportadora de Puros y Tabacos, S.A. de C.V. (Habanos S.A. for Mexico)
11-2005 - 2-2008
Buyer at Sam's Club

Education

Maestría from Universidad de las Américas, A.C.
LAE from Tecnológico de Monterrey

More Information

Social Presence :

Prographics :

Exp : 20 Location : Álvaro Obregón, Mexico City, Mexico Job Level : Mid-senior Designation : Director general at Vitolas del Mundo
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Insights For Selling To Bernardo

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernardo is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Bernardo

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Bernardo move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Bernardo take some risk or not?

  • They can take some low-probability risks if needed.

You And Bernardo

Personality Compatibility


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