Bernardo Avila

Examiner
DISC Type : cs

Head Corporate Affairs, Legal & Communications at Central Cervecera de Colombia

Colombia

Overview

Bernardo Avila is a bilingual attorney with over 20 years of experience as a General Counsel and VP of Corporate Affairs. He has led high-performance legal teams across the industrial, automotive, retail, and mining sectors in the Americas. He holds an LLM from IE Business School and recently became Director at Central Cervecera de Colombia.

He is engaged with Colombias national challenges, advocating for pragmatic solutions and coherent execution in economic and governmental affairs. He publicly shares and discusses articles on the countrys business landscape and the need for focused, reality-based strategies to ensure stability and growth.

He has extensive cross-border experience, managing legal strategies and M&A for operations in Colombia, the US, Mexico, Chile, and Central America.

Personality Overview

Status Quo Seeker

Late Adopter

Process Oriented

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Corporate Governance
His career is defined by senior leadership roles as General Counsel and VP of Corporate Affairs, responsible for corporate strategy, compliance, and stakeholder relations.
M&A Strategy
Has significant experience leading negotiations and structuring M&A processes, including major cross-border acquisitions for Organizacion Corona in Mexico and Central America.
Environmental Sustainability
As a director at Central Cervecera, he is involved in high-profile recycling and sustainability initiatives, such as a project to turn glass bottles into sand in San Andrés.

Media Appearances

Bernardo has no verified media appearances

Work History

2-2025
Head Corporate Affairs, Legal & Communications at Central Cervecera de Colombia
7-2023
Socio at AVILA ABOGADOS
1-2020 - 6-2023
Vice Presidente Legal y de Asuntos Corporativos at Fanalca S.A
7-2014 - 1-2020
Gerente Legal y de Cumplimiento at Organizacion Corona
5-2013 - 7-2014
Gerente Jurídico at C.I. Prodeco S.A.

Education

2007 - 2008
Master of Laws (LLM) from IE Business School
Education details unavailable from Colegio San Carlos

More Information

Social Presence :

Prographics :

Exp : 12 Location : Colombia Job Level : N/A Designation : Head Corporate Affairs, Legal & Communications at Central Cervecera de Colombia
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Insights For Selling To Bernardo

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernardo is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Bernardo

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Bernardo move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Bernardo take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Bernardo

Personality Compatibility


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