Bernardo Fernandez Paz in

Bernardo Fernandez Paz

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Sales Director at BYD Argentina
📍 Pilar, Buenos Aires Province, Argentina

Bernardo is a results-driven executive with extensive experience in the LATAM automotive and retail sectors. As Sales Director for BYD Argentina, he leverages a strong background from leadership roles at Toyota and ExxonMobil, specializing in sales, customer service, business planning, and dealer network development. He holds an MBA and an Industrial Engineering degree.

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Experience
17 Years
Current Role
Sales Director
Job Level
Mid-senior
Location
Pilar, Buenos Aires Province, Argentina
Personality Overview

How Bernardo shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bernardo cares about

Electric Vehicle Adoption
As Sales Director for BYD, he is currently leading the brand's launch and expansion into the Argentinian passenger car market, focusing on new energy vehicles.
Customer Lifetime Value
At Toyota, he developed marketing strategies like "Exceed customer expectation" and "Customer for life" to enhance loyalty, reportedly increasing customer retention by 200%.
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Career

Work history

7-2025
Sales Director
BYD Argentina
2-2018 - 7-2024
TLAC Regional Sales Acc. & Customer Service Director.
Toyota Argentina
1-2013 - 1-2018
Sales & Service General Manager
Toyota Argentina
1-2010 - 1-2013
Country Manager
ExxonMobil
Retail Sales Manager
ExxonMobil
In the press

Media appearances

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Education
1997 - 1998
MBA
Universidad del CEMA
1987 - 1992
Industrial Engenier
Instituto Tecnológico de Buenos Aires
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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