Bernardo Martinez 🏳️‍⚧️

Inquirer
DISC Type : cd

Coordenador de comunicação at Total Express

São Paulo, Brazil

Overview

Bernardo is a data-driven Marketing Coordinator at Total Express with over 10 years of experience in team management. An expert in digital marketing for B2B and B2C platforms, he is described by colleagues as focused, reliable, and a supportive leader. He holds a degree in Marketing from Uninove.

He is motivated by transforming complex challenges into viable solutions and enjoys collaborating with people to generate new ideas. Colleagues note his positive and proactive attitude, highlighting his passion for talent development and fostering a collaborative team environment.

He recently appeared as a marketing expert on the "Total Cast" podcast, advising digital entrepreneurs.

Personality Overview

Hard To Convince

ROI Conscious

Upfront

They don’t always try to control the conversation but neither do they like yielding it fully.  They respond well to confident salespeople. They care equally about the product and its potential impact.

Topics They Care About

Digital Entrepreneurship
Featured as an expert on a podcast dedicated to helping digital entrepreneurs leverage marketing to grow their businesses.
B2B & B2C Marketing
Publicly recognized as an expert in marketing for both B2B and B2C platforms, along with digital transformation.
Data-Driven Strategy
He describes himself as being driven by data and focusing on creating strategies that generate measurable, real-world impact.

Media Appearances

Bernardo has no verified media appearances

Work History

9-2022
Coordenador de comunicação at Total Express
12-2019 - 9-2022
Coordenador de marketing at CWS Digital
10-2019 - 12-2020
Supervisor de marketing at CWS Digital
7-2013 - 1-2015
Analista de processos e qualidades at Open English
4-2012 - 1-2015
Consultor pessoal at Open English

Education

2015 - 2017
Marketing from Uninove - Universidade Nove de Julho
2009 - 2011
Education details unavailable from Horario Soares

More Information

Social Presence :

Prographics :

Exp : 9 Location : São Paulo, Brazil Job Level : N/A Designation : Coordenador de comunicação at Total Express
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Insights For Selling To Bernardo

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernardo is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Bernardo

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Bernardo move?

  • Their decision making speed is somewhere in the middle.
  • Can Bernardo take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Bernardo

Personality Compatibility


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