Bernardo Risoul

Observer
DISC Type : ci

Chief Executive Officer at Quálitas Compañía de Seguros, S.A.B. de C.V.

Miguel Hidalgo, Mexico City, Mexico

Overview

As CEO of Quálitas, Mexicos top auto insurer, Bernardo Risoul has a diverse background spanning consumer goods at Mattel and finance as the founder of an investment fund. An ITESM CCM graduate, his career at Quálitas includes roles as CFO and head of international subsidiaries, driving growth across multiple countries.

Outside of work, Bernardo is a passionate reader who draws inspiration from business authors like Simon Sinek and innovators like Phil Knight. He stays informed through publications like The Wall Street Journal and is a member of the P&G Alumni network, valuing professional connections.

Before his career in insurance, he was the VP & General Manager for Licensing in Latin America at the toy company Mattel, Inc.

Personality Overview

Curious

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They ask a lot of questions and rely heavily on information and collaterals. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Insurance Market Dynamics
Has publicly discussed the key factors for calculating insurance premiums, including inflation in parts and labor, severity of incidents, and competitive market conditions.
Leadership Philosophy
An avid reader who draws inspiration from authors like Simon Sinek, focusing on creating a strong sense of purpose and belonging within his team.
Global Business Expansion
Previously served as CEO of International Subsidiaries, overseeing Quálitas' expansion and operations in the US, El Salvador, Costa Rica, and Peru.

Media Appearances

Bernardo has no verified media appearances

Work History

1-2026
Chief Executive Officer at Quálitas Compañía de Seguros, S.A.B. de C.V.
5-2023 - 1-2026
Deputy CEO at Quálitas Compañía de Seguros, S.A.B. de C.V.
3-2021 - 4-2023
CFO Quálitas & CEO International at Quálitas Compañía de Seguros, S.A.B. de C.V.
4-2018
CEO & Founder at HRisal investments
1-2017 - 3-2018
VP & General Manager Licensing Latin America at Mattel, Inc.

Education

1995 - 1999
IIS from ITESM CCM

More Information

Social Presence :

Prographics :

Exp : 14 Location : Miguel Hidalgo, Mexico City, Mexico Job Level : Leadership Designation : Chief Executive Officer at Quálitas Compañía de Seguros, S.A.B. de C.V.
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Insights For Selling To Bernardo

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernardo is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bernardo

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Bernardo move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bernardo take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bernardo

Personality Compatibility


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