Bernd Kracke πŸ”‹πŸ”‹πŸ”‹

Inquirer
DISC Type : cd

Senior Account Executive at TWAICE

Stadt Hamburg, Hamburg, Germany

Overview

Bernd is a senior sales executive with over 20 years of experience in complex software solutions for enterprise clients. He is focused on the automotive industrys transition to e-mobility, leveraging predictive battery analytics. He previously spent over 25 years at Microsoft, working with clients like the Volkswagen Group.

Outside of his professional life, Bernd is a tech enthusiast, always interested in the newest hardware and software trends. He is also passionate about world travel, having taken a career break to explore different countries and learn about their people, culture, and history with his family.

After a 25-year anniversary at Microsoft, he took a dedicated career break to travel the world.

Personality Overview

ROI Conscious

Judgemental

Hard To Convince

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

E-Mobility Transition
He is passionate about the automotive industry's shift to electrification and helps major automotive brands accelerate their e-mobility journey.
Predictive Battery Analytics
His current role focuses on helping companies de-risk their battery business and increase performance and lifetime by combining deep battery knowledge with artificial intelligence.
Enterprise SaaS Sales
He has a 20+ year track record of growing revenue and selling complex IaaS, PaaS, and SaaS solutions to large, multi-national enterprise customers.

Media Appearances

Bernd has no verified media appearances

Work History

5-2023
Senior Account Executive at TWAICE
12-2022 - 4-2023
Career transition at Career Break
4-2007 - 11-2022
Global Account Technology Strategist at Microsoft
10-2002 - 3-2007
Account Executive Consulting Services at Microsoft
10-2001 - 9-2002
Enterprise Strategy Consultant at Microsoft

Education

1990 - 1996
Diplom-Kaufmann from Marburg University

More Information

Social Presence :

Prographics :

Exp : 31 Location : Stadt Hamburg, Hamburg, Germany Job Level : N/A Designation : Senior Account Executive at TWAICE
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Insights For Selling To Bernd

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernd is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Bernd

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Bernd move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Bernd take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Bernd

Personality Compatibility


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