Bernd Reishofer in

Bernd Reishofer

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Head of Marketing (GER / AT) at Mizuno Corporation - branch office: Germany
📍 Munich, Bavaria, Germany

As Head of Marketing for Germany and Austria at Mizuno, Bernd Reishofer leads strategy for running, tennis, indoor sports, and football. A graduate of Deutsche Sporthochschule Köln, he has a long history with the brand since 2011 and is known for executing large-scale community events. Colleagues describe him as passionate and a strong team player.

Sports have been a central theme in Bernds life since the age of five, shaping both his personal and professional paths. His career began in sports marketing, managing golf and football projects for major clients like Daimler, Commerzbank, and Allianz, seamlessly blending his passion with his work.

Unique fact: He has successfully transitioned from managing sports sponsorships on the agency side to leading the entire marketing mix for a major global sports brand.

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Experience
21 Years
Current Role
Head of Marketing (GER / AT)
Job Level
Mid-senior
Location
Munich, Bavaria, Germany
Personality Overview

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Priorities

Topics Bernd cares about

Community Marketing Events
He recently managed the "For Every Run Tour, " a multi-city brand activation event focused on building a strong running community and driving local engagement.
Retail Marketing
His responsibilities evolved to include overseeing retail marketing strategies across all sports categories for Mizuno in Germany and Austria.
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Career

Work history

6-2018
Head of Marketing (GER / AT)
Mizuno Corporation - branch office: Germany
10-2011 - 5-2018
Marketing Manager / Team Leader TechReps
Mizuno Corporation
7-2006 - 6-2011
Projekt Manager
GMR Marketing
1-2003 - 9-2005
Freelancer
4attention oHG
In the press

Media appearances

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Education
1999 - 2005
Diplom
Deutsche Sporthochschule Köln
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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