Bernd Reishofer

Questioner
DISC Type : c

Head of Marketing (GER / AT) at Mizuno Corporation - branch office: Germany

Munich, Bavaria, Germany

Overview

As Head of Marketing for Germany and Austria at Mizuno, Bernd Reishofer leads strategy for running, tennis, indoor sports, and football. A graduate of Deutsche Sporthochschule Köln, he has a long history with the brand since 2011 and is known for executing large-scale community events. Colleagues describe him as passionate and a strong team player.

Sports have been a central theme in Bernds life since the age of five, shaping both his personal and professional paths. His career began in sports marketing, managing golf and football projects for major clients like Daimler, Commerzbank, and Allianz, seamlessly blending his passion with his work.

Unique fact: He has successfully transitioned from managing sports sponsorships on the agency side to leading the entire marketing mix for a major global sports brand.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Community Marketing Events
He recently managed the "For Every Run Tour, " a multi-city brand activation event focused on building a strong running community and driving local engagement.
Retail Marketing
His responsibilities evolved to include overseeing retail marketing strategies across all sports categories for Mizuno in Germany and Austria.
Efficient Partnerships
In professional collaborations, he explicitly values efficient communication, quick feedback, and flexibility to achieve marketing goals together.

Media Appearances

Bernd has no verified media appearances

Work History

6-2018
Head of Marketing (GER / AT) at Mizuno Corporation - branch office: Germany
10-2011 - 5-2018
Marketing Manager / Team Leader TechReps at Mizuno Corporation
7-2006 - 6-2011
Projekt Manager at GMR Marketing
1-2003 - 9-2005
Freelancer at 4attention oHG

Education

1999 - 2005
Diplom from Deutsche Sporthochschule Köln

More Information

Social Presence :

Prographics :

Exp : 21 Location : Munich, Bavaria, Germany Job Level : Mid-senior Designation : Head of Marketing (GER / AT) at Mizuno Corporation - branch office: Germany
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Insights For Selling To Bernd

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bernd is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bernd

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bernd move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bernd take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Bernd

Personality Compatibility


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