Casey Rodriguez

Inspirer
DISC Type : di

Digital & Consumer Experience Director at Mizuno USA

Parker, Colorado, United States

Overview

Casey Rodriguez is the Digital & Consumer Experience Director at Mizuno USA, leading eCommerce growth and DTC strategy. With a long career at Mizuno progressing from sales to digital leadership, he focuses on creating powerful online experiences. He holds a degree in Business Administration from Concordia University, Nebraska.

Casey is passionate about the intersection of people, performance, and product within the digital landscape. He has a keen interest in the strategies of major athletic apparel brands, including competitors like Nike and adidas, to inform his own approach to consumer engagement.

Unique fact: He holds a certification in Generative AI that includes a focus on "Vibe Coding. "

Personality Overview

Charming & Persuasive

Confident & Optimistic

Fast Adopter

They measure a product on its merit but can be influenced by strong testimonials.  They usually prefer to drive the conversation. They don’t mind taking a stand if they believe in something.

Topics They Care About

Digital Commerce Strategy
Passionate about guiding eCommerce growth and creating frictionless shopping journeys that connect consumers with products through powerful online experiences.
Omni-Channel Synergy
Focuses on integrating digital platforms and marketing efforts with traditional sales channels to create a cohesive and effective direct-to-consumer (DTC) strategy.
Generative AI Applications
Certified in Generative AI, indicating a forward-looking interest in leveraging new technologies for digital marketing, creative storytelling, and consumer engagement.

Media Appearances

Leading Sports Equipment Brand Mizuno USA Launches New .... Featured in Commerce.com (Investor News Release)

See Now

Mizuno USA Case Study - BigCommerce. Featured in BigCommerce

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Work History

10-2025
Digital & Consumer Experience Director at Mizuno USA
12-2021 - 10-2025
DTC Manager (Direct-To-Consumer) at Mizuno USA
3-2019 - 4-2022
Regional Sales Manager at Mizuno USA
3-2014 - 2-2019
Territory Manager at Mizuno USA
6-2010 - 2-2014
Brand Building Specialist at Mizuno USA

Education

2005 - 2009
Business Administration from Concordia University, Nebraska

More Information

Social Presence :

Prographics :

Exp : 15 Location : Parker, Colorado, United States Job Level : Mid-senior Designation : Digital & Consumer Experience Director at Mizuno USA
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Insights For Selling To Casey

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Casey is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Casey

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Casey move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Casey take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Casey

Personality Compatibility


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