Bertha Elisa A.

Initiator
DISC Type : Di

Director of Product Marketing - NAR at Whirlpool Corporation

Benton Harbor, Michigan, United States

Overview

Bertha has no verified overview

Personality Overview

Confident

Friendly Challenger

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Bertha has no verified topics they care about

Media Appearances

Bertha has no verified media appearances

Work History

6-2024
Director of Product Marketing - NAR at Whirlpool Corporation
7-2021 - 5-2024
National Sales Director - USA at Whirlpool Corporation
4-2020 - 7-2021
Sr. Sales Manager - Retail & Builder Midwest, USA at Whirlpool Corporation
8-2005 - 10-2007
Communication to the Distribution Channel at CEMEX
8-2004 - 8-2005
Market Research Coordinator at ITESM

Education

2004 - 2007
-- Master in Strategic Foresight -- from Tec de Monterrey - The Graduate School of Public Management
2008 - 2011
-- Master Black Belt in Customer Center Operational Excellence -- from Whirlpool Corporation Internal Six Sigma Program

More Information

Social Presence :

Prographics :

Exp : 9 Location : Benton Harbor, Michigan, United States Job Level : Mid-senior Designation : Director of Product Marketing - NAR at Whirlpool Corporation
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Insights For Selling To Bertha Elisa

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bertha Elisa is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Bertha Elisa

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Bertha Elisa move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bertha Elisa take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bertha Elisa

Personality Compatibility


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