Betelhem Lemma

Observer
DISC Type : ci

AVP, IT Internal Audit at PENNYMAC

Los Angeles, California, United States

Overview

Betelhem is an AVP of IT Internal Audit at Pennymac, bringing 10 years of experience in IT controls, risk management, and auditing. A graduate of the University of Marylands Robert H. Smith School of Business, she holds both PMP and AWS Cloud Practitioner certifications, underscoring her expertise in project management and cloud technologies.

Beyond her corporate responsibilities, Betelhem has a strong interest in the beauty, wellness, and product-driven sectors. She is particularly drawn to the intersection of business strategy with aesthetics, user experience, and thoughtful design, reflecting a unique blend of analytical and creative thinking.

She uniquely combines deep expertise in technical IT auditing with a passion for customer-centric product design and aesthetics.

Personality Overview

Example Seeker

Value Driven

Curious

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

IT Risk & Compliance
Her career at Pennymac and EY has focused on IT controls, risk management, and auditing, making this her core area of expertise.
Cloud Technologies
She recently obtained the AWS Certified Cloud Practitioner certification, signaling a professional focus on cloud adoption and security.
User-Centric Design
Her profile highlights a strong interest in the intersection of aesthetics, user experience, and thoughtful design with business strategy.

Media Appearances

Betelhem has no verified media appearances

Work History

1-2025
AVP, IT Internal Audit at PENNYMAC
9-2022 - 1-2025
Manager, IT Internal Audit at PENNYMAC
6-2021 - 9-2022
Senior, IT Internal Audit at PENNYMAC
10-2018 - 5-2021
Technology Risk Senior Consultant at EY
8-2016 - 9-2018
Risk Advisory Staff Consultant at EY

Education

Finance from University of Maryland - Robert H. Smith School of Business
Diploma from Northwestern High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : Los Angeles, California, United States Job Level : N/A Designation : AVP, IT Internal Audit at PENNYMAC
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Insights For Selling To Betelhem

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betelhem is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Betelhem

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Betelhem move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Betelhem take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Betelhem

Personality Compatibility


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