Beth Adams in

Beth Adams

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Managing Director at Deloitte Digital
📍 Kansas City Metropolitan Area, United States

Beth Adams is a Managing Director at Deloittes Advertising, Marketing & Commerce practice. With an MBA from the University of Kansas, she specializes in leveraging MarTech, data, and generative AI to transform customer experiences for B2B and B2C brands, from startups to the Fortune 500, focusing on quantifiable results.

Outside of her core consulting role, Beth is passionate about recognizing excellence within her industry. She actively participates in the marketing community, recently serving as a judge for the prestigious 2026 Effie Awards, which celebrates the most effective advertising campaigns and marketing strategies.

Unique fact: She is dedicated to the mantra "Experience first, bottom line always, " which she applies to both client work and her evaluation of industry awards.

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Experience
18 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Kansas City Metropolitan Area, United States
Personality Overview

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Decision Approach
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Priorities

Topics Beth cares about

Martech Strategy
Her career is centered on consulting clients on how to buy, implement, and utilize marketing technology to drive results and enhance customer experience.
B2B Personalization
She has highlighted the long-standing challenges B2B marketers face with personalization, including data and content limitations, as a key problem she aims to solve.
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Career

Work history

3-2022
Managing Director
Deloitte Digital
2-2020 - 3-2022
Managing Director, Marketing Technology
VMLY&R
2-2019 - 2-2020
Managing Director, Advisory
VMLY&R
1-2018 - 2-2019
Group Director, Advisory
VMLY&R
3-2017 - 1-2018
Director, Marketing Technology
VMLY&R
In the press

Media appearances

Deloitte Digital's Latest Research Forecasts Generative AI's Transformation of Content Marketing. Featured in PR Newswire
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Education
Bachelor of Arts
Kansas State University
Master of Business Administration (MBA)
University of Kansas - Graduate School of Business
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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