Beth Adams

Enthusiast
DISC Type : i

Managing Director at Deloitte Digital

Kansas City Metropolitan Area, United States

Overview

Beth Adams is a Managing Director at Deloittes Advertising, Marketing & Commerce practice. With an MBA from the University of Kansas, she specializes in leveraging MarTech, data, and generative AI to transform customer experiences for B2B and B2C brands, from startups to the Fortune 500, focusing on quantifiable results.

Outside of her core consulting role, Beth is passionate about recognizing excellence within her industry. She actively participates in the marketing community, recently serving as a judge for the prestigious 2026 Effie Awards, which celebrates the most effective advertising campaigns and marketing strategies.

Unique fact: She is dedicated to the mantra "Experience first, bottom line always, " which she applies to both client work and her evaluation of industry awards.

Personality Overview

Optimistic

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Martech Strategy
Her career is centered on consulting clients on how to buy, implement, and utilize marketing technology to drive results and enhance customer experience.
B2B Personalization
She has highlighted the long-standing challenges B2B marketers face with personalization, including data and content limitations, as a key problem she aims to solve.
Generative AI
She explicitly invites questions on this topic and discusses its impact on the marketing industry, including its role in creating "AI Everywhere" experiences.

Media Appearances

Deloitte Digital's Latest Research Forecasts Generative AI's Transformation of Content Marketing. Featured in PR Newswire

See Now

Work History

3-2022
Managing Director at Deloitte Digital
2-2020 - 3-2022
Managing Director, Marketing Technology at VMLY&R
2-2019 - 2-2020
Managing Director, Advisory at VMLY&R
1-2018 - 2-2019
Group Director, Advisory at VMLY&R
3-2017 - 1-2018
Director, Marketing Technology at VMLY&R

Education

Bachelor of Arts from Kansas State University
Master of Business Administration (MBA) from University of Kansas - Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Kansas City Metropolitan Area, United States Job Level : Mid-senior Designation : Managing Director at Deloitte Digital
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Beth

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Beth take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Beth

Personality Compatibility


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