Beth Azor, The Canvassing Queen

Supporter
DISC Type : s

Professor at Florida State University

Fort Lauderdale, Florida, United States

Overview

Beth Azor is a prominent commercial real estate (CRE) professional with nearly 40 years of experience, widely known as "The Canvassing Queen™. " As the CEO of Azor Advisory Services, she owns a portfolio of shopping centers and is a nationally recognized leasing coach, author, and speaker. She earned her Bachelor of Arts from Florida State University and is frequently described by colleagues as a genuine, humble, and expert leader.

Outside of her primary business, Beth is deeply committed to philanthropy and mentorship. She co-founded the South Florida chapter of "100+ Women Who Care" and actively works to empower more women to invest in real estate, notably through her CRE Women’s Investment Summit. A member of the Gobundance womens group, she prioritizes high-level networking and personal growth.

Interesting fact: Beth has personally canvassed for over 10, 000 hours and still makes it a weekly practice to connect with business owners face-to-face.

Personality Overview

Procedural

Thoughtful In Approach

Calm

They are good and approachable with everyone, internally and externally.  They are unlikely to become strong champions as they don't prefer pushing other people. Their motivation stems from the impact that their decisions can have on the organization.


Topics They Care About

CRE Leasing
A leading expert and coach on retail leasing, she has authored multiple books and created hundreds of videos sharing her proven canvassing and prospecting techniques.
Empowering Women
She founded the CRE Women’s Investment Summit and hosts a "Women Investor Wednesday" series, with a stated mission to increase the number of female investors in commercial real estate.
Mentorship & Training
Passionate about education, she trains leasing teams for major national firms and mentors aspiring professionals, drawing from her extensive experience.

Media Appearances

Beth has no verified media appearances

Work History

7-2014 - 8-2016
Professor at Florida State University
2-2004
Chief Executive Officer at Azor Advisory Services, Inc.
1986 - 2004
President at Terranova Corporation

Education

1978 - 2005
Bachelor of Arts (B.A.) from Florida State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Fort Lauderdale, Florida, United States Job Level : Leadership Designation : Professor at Florida State University
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Talk about refund and cancellation policy if the need arises
  • Focus your pitch on the impact that you could help them have on their organization
  • Pause and ask them if they have any questions

DONT's

  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Avoid saying anything that sounds like a risky proposition
  • Don’t don the salesperson avatar, be the friendly advisor instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Beth

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Beth take some risk or not?

  • They are risk-averse and like to make decisions that others support.

You And Beth

Personality Compatibility


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