JP Beaulieu, CCIM, CLS

Questioner
DISC Type : c

Principal at Atrium Commercial Real Estate

Orlando, Florida, United States

Overview

JP Beaulieu is a Principal at Atrium Commercial Real Estate with over 18 years of transaction experience. A graduate of the UCF College of Business and a Certified Commercial Investment Member (CCIM), he specializes in repositioning shopping centers, outparcel sales, and investment sales for institutional clients across Central Florida.

Outside of work, JP is a motorsports enthusiast, having attended the Rolex 24 at Daytona. He enjoys networking and connecting with partners at industry events like Retail Live! and ICSC Florida, discussing market opportunities and growth across the region.

He recently attended the Rolex 24 where Porsche won for the third consecutive year.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Real Estate
His career focus involves repositioning shopping centers, tenant representation, and leasing for national retailers, with over 18 years of experience.
Central Florida Growth
He actively discusses market opportunities across the Space Coast and Central Florida at industry events like ICSC Florida.
Commercial Investments
As a Certified Commercial Investment Member (CCIM), he has a high level of experience in investment sales and aligning real estate solutions with long-term asset goals.

Media Appearances

JP has no verified media appearances

Work History

6-2024
Principal at Atrium Commercial Real Estate
5-2021 - 6-2024
Vice President at Bishop Beale Duncan
5-2017 - 5-2021
Director of Retail Services at Bishop Beale Duncan
2011 - 5-2017
Vice President | Brokerage at First Capital Property Group, Inc.
2007 - 2010
Office & Retail Associate at Colliers International

Education

2005 - 2007
Bachelor’s Degree from UCF College of Business

More Information

Social Presence :

Prographics :

Exp : 19 Location : Orlando, Florida, United States Job Level : Mid-senior Designation : Principal at Atrium Commercial Real Estate
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Insights For Selling To JP

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with JP is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from JP

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will JP move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can JP take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And JP

Personality Compatibility


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