Beth Bentley

Commander
DISC Type : D

Director, BOTOX® Cosmetic Customer Marketing at AbbVie

Irvine, California, United States

Overview

Beth is a marketing executive specializing in HCP strategy and commercial growth for leading pharma, medtech, and aesthetics brands like BOTOX® Cosmetic. She holds a Bachelor of Journalism and is described by colleagues as dedicated, strategic, creative, and a great team player.

Her professional interests include precision medicine and continuing education, having recently completed a certification in Email Marketing Strategy and Optimization to enhance her digital marketing skills.

Unique fact: A former manager valued her contributions so highly that they recruited her to join them at a new company, having managed her once before.

Personality Overview

Risk-Taker

Very Quick

Strong-Willed

They put a lot of effort into ensuring personal success.  They do not care very much about building rapport or relationships. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

HCP Strategy
Her career focus is on driving commercial growth by developing marketing strategies that enhance engagement, adoption, and loyalty among healthcare providers.
Aesthetics Marketing
She has extensive experience in the aesthetics industry, having led customer marketing for BOTOX® Cosmetic and managed loyalty programs for aesthetic physicians.
Brand Leadership
Focuses on strengthening established brands and accelerating growth in competitive markets through strategic product launches and full lifecycle management.

Media Appearances

Beth has no verified media appearances

Work History

8-2023 - 8-2025
Director, BOTOX® Cosmetic Customer Marketing at AbbVie
9-2020 - 2-2023
Senior Marketing Manager, Clinical Services Marketing at Caris Life Sciences
9-2019 - 9-2020
Director, Professional Marketing at OrthoFX
7-2017 - 9-2019
Associate Director, Marketing - Prescription Business at Galderma Laboratories, L.P.
6-2015 - 7-2017
Marketing Manager - Aesthetic Physician Loyalty Program at Galderma Laboratories, L.P.

Education

B.J. from University of Missouri-Columbia

More Information

Social Presence :

Prographics :

Exp : 10 Location : Irvine, California, United States Job Level : N/A Designation : Director, BOTOX® Cosmetic Customer Marketing at AbbVie
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Beth

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • If convinced, they can reach decisions quite fast.
  • Can Beth take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Beth

Personality Compatibility


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