Beth Demirjian

Captain
DISC Type : DS

Chief of Staff to SVP of AMS Field Marketing at ServiceNow

San Diego Metropolitan Area, United States

Overview

Beth has no verified overview

Personality Overview

Planner & Achiever

Dynamic But Sincere

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Beth has no verified topics they care about

Media Appearances

Beth has no verified media appearances

Work History

11-2023
Chief of Staff to SVP of AMS Field Marketing at ServiceNow
1-2022 - 11-2023
Director, Digital Marketing at VMware at VMware
6-2013 - 1-2016
Director, Digital Marketing at HP
Sr. Manager, Americas Field Marketing at VMware
Sr. Marketing Manager at HP

Education

Bachelor of Arts from San Diego State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : San Diego Metropolitan Area, United States Job Level : Leadership Designation : Chief of Staff to SVP of AMS Field Marketing at ServiceNow
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Beth

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Beth take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Beth

Personality Compatibility


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