Beth Gerstein

Observer
DISC Type : ci

Co-Founder, CEO at Brilliant Earth

San Francisco, California, United States

Overview

Beth Gerstein is the Co-Founder and CEO of Brilliant Earth, a global leader in ethically sourced fine jewelry. With an engineering background from MIT and Duke and an MBA from Stanford, she launched the company to transform the jewelry industry by prioritizing transparency, sustainability, and social responsibility.

Her personal search for a conflict-free engagement ring sparked her passion for social enterprise. Beth is dedicated to giving back, donating a portion of profits to communities impacted by the jewelry trade, supporting education, and collaborating with organizations like the Jane Goodall Foundation and Pure Earth.

In the companys early days, Beth once transported their entire diamond inventory one block in her sons baby stroller during an office move.

Personality Overview

Assertive

Value Driven

Curious

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

Ethical Sourcing
Founded her company after her personal struggle to find a conflict-free engagement ring, making it the core of her business mission.
Sustainable Luxury
Pioneered a business model centered on using recycled precious metals and responsibly sourced gems, influencing the broader luxury market.
Social Entrepreneurship
Commits 5% of company profits to initiatives in education and economic development within communities impacted by the jewelry industry.

Media Appearances

CEO Of Brilliant Earth Beth Gerstein – Lab‑Grown Gems (Everyone Talks To Liz Claman). Featured in Apple Podcasts (Everyone Talks To Liz Claman)

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Brilliant Earth's Beth Gerstein: "The diamond industry hasn't evolved". Featured in Glossy

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The Inspiring Backstory of Beth Gerstein, Co‑Founder and Co‑CEO of Brilliant Earth. Featured in Medium

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Work History

8-2005
Co-Founder, CEO at Brilliant Earth
1-2000 - 6-2001
Associate at Booz Allen & Hamilton
8-1997 - 12-2000
Technical associate at Torrey Communications

Education

2001 - 2003
MBA from Stanford University Graduate School of Business
1997 - 1999
M.S. from Massachusetts Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Francisco, California, United States Job Level : Leadership Designation : Co-Founder, CEO at Brilliant Earth
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Ask them questions to understand their needs better while staying affable
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Beth

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Beth take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Beth

Personality Compatibility


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