Beth Godsey

Questioner
DISC Type : c

General Manager, Insights at Tendo

Rochester, Minnesota, United States

Overview

Beth Godsey is the General Manager of Tendo Insights, leveraging over 20 years of experience in healthcare analytics and data science. She previously served as SVP at Vizient, where she led the creation of the Vizient Vulnerability Index. She holds a Masters degree from Northwestern University and an MBA from Webster University.

Her career is guided by the philosophy: "you can’t improve what you don’t measure, but measurement alone isn’t enough. "

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Healthcare Analytics
Her career focus is helping health systems translate complex quality and performance data into actionable plans that improve patient outcomes and financial performance.
Health Equity
Passionate about using data to address health equity, she has led initiatives like the Vizient Vulnerability Index to highlight the impact of social drivers on community health.
AI in Healthcare
She is actively involved in introducing new capabilities, including Generative AI, to help healthcare providers improve performance metrics and data analysis.

Media Appearances

Beth has no verified media appearances

Work History

1-2026
General Manager, Insights at Tendo
5-2025
Lead Consultant at Beth Godsey, LLC
1-2021 - 5-2025
Senior Vice President Data Science & Methodology at Vizient, Inc
1-2021 - 5-2025
SVP Data Science & Methodology at Vizient, Inc
1-2019 - 5-2025
Vice President Data Science & Methodology at Vizient, Inc

Education

2013 - 2015
Master's degree from Northwestern University
2010 - 2012
Master of Business Administration (MBA) from Webster University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Rochester, Minnesota, United States Job Level : Senior Designation : General Manager, Insights at Tendo
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Beth

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Beth take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Beth

Personality Compatibility


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