Ana Forato

Sharpshooter
DISC Type : DC

Senior Product Manager | Growth - B2C Customer Acquisition at Wellhub

São Paulo, São Paulo, Brazil

Overview

Ana has no verified overview

Personality Overview

Rigorous & Demanding

ROI Driven

Fast But Analytical

They take a lot of pride in personal achievements.  They prefer to be the ones controlling the conversation or defining the terms. They like to move fast and expect the same from others.

Topics They Care About

Ana has no verified topics they care about

Media Appearances

Ana has no verified media appearances

Work History

4-2025
Senior Product Manager | Growth - B2C Customer Acquisition at Wellhub
10-2024 - 3-2025
Senior Product Manager at Creditas
11-2021 - 10-2024
Product Manager at Creditas
9-2019 - 11-2021
Business Owner at Creditas
1-2020 - 3-2021
Partner | Strategy and Operation at Journey

Education

10-2020 - 11-2021
Master of Business Administration - MBA from FIAP
2019 - 2019
XP22 | Growth Hacker | Hyper from Gama Academy

More Information

Social Presence :

Prographics :

Exp : 12 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Senior Product Manager | Growth - B2C Customer Acquisition at Wellhub
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Insights For Selling To Ana

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not back off when challenged, respond with a confident, objective answer instead
  • Avoid being a storyteller and don’t try to oversell
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ana is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ana

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Ana move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ana take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ana

Personality Compatibility


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