Beth Heller

Pioneer
DISC Type : DSI

Senior Director, Sales Enablement at Bevi

New York City Metropolitan Area, United States

Overview

Beth Heller is a seasoned sales enablement leader, currently serving as Senior Director at Bevi, with previous senior roles at Viant Technology, TikTok, and Yelp. She holds a Bachelor of Science in Mass Communications from Boston University. Colleagues frequently describe her as an engaging, eloquent, thoughtful, and hilarious communicator and strategist.

Outside of her corporate role, Beth is a passionate live performer and writer. She trained in improvisational comedy at The Magnet Theater, where she actively participates in sketch comedy shows. This creative pursuit sharpens her ability to deliver engaging and dynamic training in a professional setting.

Unique fact: Beth is an active live sketch comedy performer and writer, bringing her stage presence and storytelling skills into her corporate training.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Sales Enablement Strategy
She has led sales enablement and training strategies for major tech companies like Bevi, Viant Technology, TikTok, and Yelp, focusing on stakeholder management and continuing education.
Engaging Communications
Her background in improvisational comedy and live storytelling directly informs her highly engaging and effective communication and training style, as noted in multiple recommendations.
Live Storytelling & Improv
A core personal passion, she trained at The Magnet Theater and is an active performer and writer in live sketch comedy shows.

Media Appearances

Beth has no verified media appearances

Work History

12-2025
Senior Director, Sales Enablement at Bevi
11-2023 - 11-2025
Senior Director, Sales Training and Enablement at Viant Technology
10-2022 - 12-2023
Manager, Training & Development | Enterprise & Mid-market Sales at TikTok
5-2021 - 10-2022
Manager, Training & Development | Mid-market Sales at TikTok
12-2019 - 5-2021
Sales Enablement Training Manager, Midmarket and Partner Sales at Yelp

Education

Bachelor of Science in Mass Communications from Boston University
2014 - 2020
Improvisational Comedy from The Magnet Theater

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Senior Director, Sales Enablement at Bevi
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Insights For Selling To Beth

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • During followups, use calls or text if needed, they should be fine
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beth is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Beth

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Beth move?

  • They are generally fast movers and can take quick decisions
  • Can Beth take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Beth

Personality Compatibility


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