Beth Wik in

Beth Wik

Energizer · DISC type I
Media Planner/Buyer at Mintz + Hoke
📍 Greater Hartford, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
30 Years
Current Role
Media Planner/Buyer
Location
Greater Hartford, United States
Personality Overview

How Beth shows up

Big Picture Person
Informal
Enthusiastic

They are always positive and upbeat, so take their promises with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are friendly, approachable and love to make new connections.

Priorities

Topics Beth cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

10-2019
Media Planner/Buyer
Mintz + Hoke
7-2019 - 9-2019
Director of Marketing & Communications
Saint Gabriel Catholic School
6-2014 - 6-2019
Director of Marketing
The Bushnell Center for the Performing Arts
11-2008 - 6-2014
Associate Director, Marketing
The Bushnell Center for the Performing Arts
10-2005 - 11-2008
Advertising & Promotions Manager
The Bushnell Center for the Performing Arts
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1991 - 1995
Bachelor's Degree
Eastern Connecticut State University
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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