Bethany Fiveson

Inspirer
DISC Type : id

Denver, Colorado, United States

Overview

Bethany Fiveson is a revenue-driven marketing leader with over 20 years of experience building demand generation strategies for global SaaS and technology companies. She specializes in B2B growth marketing, pipeline acceleration, and brand awareness. She holds a Bachelor of Arts from Drake University and is "Dare to Lead Trained".

Bethany is a multi-award-winning strategist, having earned both "Best of Show" and "Best Strategy" honors from RES.

Personality Overview

Confident & Optimistic

Fast Adopter

Generous

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

B2B Demand Generation
Her entire career is focused on building full-funnel demand generation strategies that drive new logo acquisition, customer expansion, and pipeline growth for B2B tech companies.
Marketing Leadership
She frequently posts about growing her marketing team and expresses immense pride in their collective achievements. She is also "Dare to Lead Trained, " emphasizing her leadership focus.
Sales & Marketing Alignment
A core tenet of her professional philosophy is fostering cross-functional collaboration to ensure marketing efforts are directly aligned with sales goals to drive revenue.

Media Appearances

Bethany has no verified media appearances

Work History

Bethany has no verified job history

Education

Bachelor of Arts - BA from Drake University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Denver, Colorado, United States Job Level : N/A Designation : N/A
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Insights For Selling To Bethany

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bethany is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bethany

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bethany move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bethany take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bethany

Personality Compatibility


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