Bethany Ruffner

Wildcard
DISC Type : sic

Sr. Shopper Marketing Manager at Georgia-Pacific LLC

Atlanta, Georgia, United States

Overview

Bethany has no verified overview

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Bethany has no verified topics they care about

Media Appearances

Bethany has no verified media appearances

Work History

10-2018
Sr. Shopper Marketing Manager at Georgia-Pacific LLC
2-2014 - 10-2018
Trade Marketing Manager at Newell Brands
2-2014 - 8-2016
Associate Manager, Trade Marketing - Calphalon at Newell Rubbermaid
5-2008 - 2-2014
Marketing Specialist at Lonza

Education

2003 - 2007
Marketing from Wilbur O. and Ann Powers College of Business at Clemson University
Education details unavailable from Clemson University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Atlanta, Georgia, United States Job Level : Middle Designation : Sr. Shopper Marketing Manager at Georgia-Pacific LLC
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Insights For Selling To Bethany

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Focus on immediate action-items rather than the larger goals
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bethany is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bethany

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bethany move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bethany take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bethany

Personality Compatibility


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