Betsy Rapport

Trailblazer
DISC Type : DI

Associate Vice President, Brand Innovation – Marketing at Aramark

Philadelphia, Pennsylvania, United States

Overview

Betsy Rapport is a strategic marketing executive at Aramark with over 20 years of experience in brand innovation and product management. An alumna of The George Washington University School of Business, she focuses on building relationships and promoting teamwork to drive growth and profitability.

Colleagues praise her as a focused, solutions-oriented leader with a no-nonsense, straight-talking approach to overcoming challenges.

Personality Overview

Friendly But Fast

Achievement-Oriented

Persuasive

A combination of speed and relationship gets the best response from them.  If they come to believe in your value proposition, they will be your champion. They prefer to ensure that they are in control of the situation.

Topics They Care About

Brand Innovation
As Associate Vice President of Brand Innovation at Aramark, she is directly responsible for long-range strategic planning and brand growth for the company's portfolio.
Strategic Planning
Identified as a core area of her expertise, she has over 20 years of experience navigating corporations through periods of accelerated growth using strategic insights.
Product Management
Her experience includes leading product development efforts to create menu items that enhance consumer satisfaction, leveraging insights and consumer testing.

Media Appearances

Mark This! Episode 15: Workplace Wow. Featured in Aramark Newsroom

See Now

Work History

2-2017
Associate Vice President, Brand Innovation – Marketing at Aramark
3-2016
Director, Product Development – Marketing at Aramark
10-2018 - 5-2022
Vice President, Brand Management at Aramark
5-2022
Vice President Marketing at Aramark Refreshments
1-2000
Event Marketing Manager at GVOX

Education

1996 - 1998
Masters from The George Washington University School of Business
1992 - 1996
BA from American University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Philadelphia, Pennsylvania, United States Job Level : Senior Designation : Associate Vice President, Brand Innovation – Marketing at Aramark
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Insights For Selling To Betsy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Betsy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Betsy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Betsy move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Betsy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Betsy

Personality Compatibility


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