Bettany Hughes

Wildcard
DISC Type : sic

Creative Director at SANDSTONE GLOBAL PRODUCTIONS

London, England, United Kingdom

Overview

Bettany Hughes is an award-winning historian, author, and broadcaster specializing in ancient and classical history. A graduate of Oxford University, she is the Creative Director and co-founder of Sandstone Global Productions. She has written and presented over 50 documentaries, bringing the ancient world to life for millions of viewers globally.

Outside of her direct professional work, Bettany is passionate about cultural exploration and making history accessible. Her television series, such as "Treasures of the World, " involves extensive international travel to active archaeological sites, reflecting a deep personal interest in discovering and sharing the stories of civilizations from around the globe.

She co-founded her own production company, Sandstone Global, to create values-driven, internationalist historical films and documentaries.

Personality Overview

ROI Driven

Friendly But Slow

Curious But Skeptical

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Ancient World History
Her entire career is dedicated to ancient and medieval history, with multiple bestselling books and TV series on the subject, including a recent focus on the Seven Wonders.
Historical Storytelling
She is committed to the vibrant communication of the past, using broadcasting and writing to make ancient history accessible and engaging for a modern, global audience.
Women in Antiquity
Author of "Venus & Aphrodite" and has spoken extensively on researching and reclaiming the stories of women in ancient societies, from Helen of Troy to everyday life.

Media Appearances

BETTANY HUGHES | SandStone Global. Featured in SandStone Global Productions

See Now

Work History

6-2017
Creative Director at SANDSTONE GLOBAL PRODUCTIONS
Fellow at Winner of Medlicott Medal for History 2012 and Honorary Fellow of Historical Association
Research Fellow King's College London at King's College London
8-2010 - 6-2011
Chair of Orange Prize for Fiction 2011 at Orange prize and Booktrust
Innovation Committee at NESTA

Education

1985 - 1991
Ancient and Modern History from Oxford University
Education details unavailable from Oxford University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Creative Director at SANDSTONE GLOBAL PRODUCTIONS
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Insights For Selling To Bettany

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bettany is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bettany

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bettany move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bettany take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bettany

Personality Compatibility


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