Bettina Hepburn

Go-getter
DISC Type : d

Associate Director at Phipps

United Kingdom

Overview

Bettina is a results-driven B2B and B2C drinks marketer specializing in earned media and social strategy. Her career includes growing major spirits brands like Elijah Craig Bourbon and Absolut in the UK market. She holds a WSET Level 3 certification and a Professional Diploma in Digital Marketing, underscoring her deep industry expertise.

Originally from Nicaragua, Bettinas passion for the industry was sparked by time spent in Frances Loire Valley after her studies at Davidson College. She has developed a particular specialty in European wine, having managed large-scale campaigns for Wines of Germany and Rioja Wine UK, showcasing her international background and expertise.

Unique fact: She is known as a dedicated "Riesling evangelist".

Personality Overview

Self-Confident

Vision Oriented

Challenger

They respond well to confident salespeople.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Drinks Marketing
Her entire career is focused on marketing for spirits and wine, with extensive experience in both on-trade and off-trade channels for global brands.
European Wines
She managed the award-winning '31 Days of German Riesling' campaign for three years and has deep expertise in campaigns for French and Spanish wine regions.
Creative Campaigning
She has been involved in creative brand activations, from launching artist edition bottles for Absolut Vodka to large-scale new store openings for Metro Bank.

Media Appearances

Bettina has no verified media appearances

Work History

11-2025
Associate Director at Phipps
1-2023 - 11-2025
Senior Public Relations Consultant at M&C Saatchi Talk
3-2022 - 9-2022
Freelance Account Director at Manifest Group
9-2021 - 11-2021
Freelance Media Consultant at Hue & Cry
4-2017 - 11-2020
Senior Account Manager at Phipps

Education

2009 - 2013
Bachelor of Arts - BA from Davidson College
Education details unavailable from American Nicaraguan School

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Mid-senior Designation : Associate Director at Phipps
URL has been copied!

Insights For Selling To Bettina

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bettina is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Bettina

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Bettina move?

  • Their decision making speed is somewhere in the middle.
  • Can Bettina take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Bettina

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.