Bettina Therkildsen

Doer
DISC Type : ds

Nordic Commercial Marketing Manager at Lenovo

Copenhagen, Capital Region of Denmark, Denmark

Overview

Bettina is an end-to-end marketing professional and the Nordic Commercial Marketing Manager at Lenovo. With a degree from Copenhagen Business School, she excels at turning business goals into marketing tactics and conversions. Colleagues describe her as experienced, creative, ambitious, and a highly skilled project manager.

She possesses a distinct entrepreneurial drive, having previously founded and designed for "mini-o, " her own brand of organic childrens clothing. This venture saw her create four full collections that were successfully sold by 30 retailers across Denmark, Sweden, Iceland, and Germany, showcasing her passion for sustainable products.

Unique fact: She successfully launched her own sustainable childrens fashion brand, managing the entire process from design to international sales.

Personality Overview

Long-term Focused

Fast-paced

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

B2B Tech Marketing
As a marketing leader at Lenovo, she is deeply involved in campaigns and events like EuroSkills and Lenovo Imagine '24, showcasing high-end technology to a professional audience.
Brand Development
She has extensive experience creating brand identities, having developed a new design guide at a previous role and launched her own consumer brand from scratch.
Sustainable Entrepreneurship
She founded "mini-o, " a startup focused on organic and sustainably produced children's wear, demonstrating a personal commitment to eco-friendly business practices.

Media Appearances

Bettina has no verified media appearances

Work History

8-2018
Nordic Commercial Marketing Manager at Lenovo
3-2017 - 7-2018
Vertical Marketing Lead, Retail & Fashion at EG A/S
1-2012 - 3-2017
Campaign Manager at EG A/S
2008 - 1-2012
Marketing Consultant at QuestionMark
2007 - 2009
Start-up at mini-o

Education

1997 - 1999
HD Afsætning from Copenhagen Business School
1993 - 1995
Markedsøkonom from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 30 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Middle Designation : Nordic Commercial Marketing Manager at Lenovo
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Insights For Selling To Bettina

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bettina is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Bettina

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Bettina move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Bettina take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Bettina

Personality Compatibility


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