Bettina Therkildsen in

Bettina Therkildsen

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Nordic Commercial Marketing Manager at Lenovo
📍 Copenhagen, Capital Region of Denmark, Denmark

Bettina is an end-to-end marketing professional and the Nordic Commercial Marketing Manager at Lenovo. With a degree from Copenhagen Business School, she excels at turning business goals into marketing tactics and conversions. Colleagues describe her as experienced, creative, ambitious, and a highly skilled project manager.

She possesses a distinct entrepreneurial drive, having previously founded and designed for "mini-o, " her own brand of organic childrens clothing. This venture saw her create four full collections that were successfully sold by 30 retailers across Denmark, Sweden, Iceland, and Germany, showcasing her passion for sustainable products.

Unique fact: She successfully launched her own sustainable childrens fashion brand, managing the entire process from design to international sales.

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Experience
30 Years
Current Role
Nordic Commercial Marketing Manager
Job Level
Middle
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bettina cares about

B2B Tech Marketing
As a marketing leader at Lenovo, she is deeply involved in campaigns and events like EuroSkills and Lenovo Imagine '24, showcasing high-end technology to a professional audience.
Brand Development
She has extensive experience creating brand identities, having developed a new design guide at a previous role and launched her own consumer brand from scratch.
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Career

Work history

8-2018
Nordic Commercial Marketing Manager
Lenovo
3-2017 - 7-2018
Vertical Marketing Lead, Retail & Fashion
EG A/S
1-2012 - 3-2017
Campaign Manager
EG A/S
2008 - 1-2012
Marketing Consultant
QuestionMark
2007 - 2009
Start-up
mini-o
In the press

Media appearances

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Education
1997 - 1999
HD Afsætning
Copenhagen Business School
1993 - 1995
Markedsøkonom
Copenhagen Business School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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