Beverley Nielsen

Captain
DISC Type : DS

Consultant at Pre Metro Operations Ltd.

Worcester, England, United Kingdom

Overview

Beverley Nielsen is an accomplished leader with a career spanning academia, business, and politics, recently winning "Outstanding Woman in STEM 2024". With a background in legal science and business studies, she has held director roles at Birmingham City University and the CBI. Colleagues describe her as a passionate, sharp, and inspirational "force of nature".

She is deeply committed to her community in Worcestershire, serving as a District Councillor and on the boards of youth charity Malvern Cube and age-inclusion charity ProAge. org. Beverley actively supports local businesses and initiatives, demonstrating a hands-on approach to regional development and championing causes like outdoor education through Boundless Outdoors.

She founded the Birmingham Made Me initiative to celebrate and promote manufacturing excellence in the West Midlands.

Personality Overview

Dynamic But Sincere

Consummate Professional

Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Sustainable Transport
As chair of Ultra Light Rail Partners and a consultant for Pre Metro Operations, she actively promotes green, lightweight rail solutions powered by biomethane and hydrogen.
Regional Economic Growth
Her work with the CBI, local councils, and initiatives like 'Birmingham Made Me' demonstrates a long-standing commitment to promoting business and manufacturing in the West Midlands.
Green Economy
She has authored several books on the topic, including "Exploring the Green Economy" and the upcoming "Examining Net Zero, " showing her expertise in sustainable economic growth.

Media Appearances

Beverley has no verified media appearances

Work History

3-2025
Consultant at Pre Metro Operations Ltd.
10-2024
Member at THE JEWELLERY QUARTER DEVELOPMENT TRUST CIC
3-2024
West Midlands Council Member at CBI (Confederation of British Industry)
8-2023
Member Board of Trustees at ProAge.org
1-2023
Member Board of Trustees at Malvern Cube

Education

1981 - 1982
Masters in Business Studies from University College Dublin
1977 - 1981
BA (Mod) Hons. Legal Science from Trinity College Dublin

More Information

Social Presence :

Prographics :

Exp : N/A Location : Worcester, England, United Kingdom Job Level : Senior Designation : Consultant at Pre Metro Operations Ltd.
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Insights For Selling To Beverley

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Beverley is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Beverley

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Beverley move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Beverley take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Beverley

Personality Compatibility


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