Bex Whitehouse Velasquez in

Bex Whitehouse Velasquez

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Head of Ecommerce, Site + Growth Marketing (Fractional) at Tea Collection
📍 Petaluma, California, United States

Bex Whitehouse Velasquez is an e-commerce consultant with over 10 years of experience optimizing the customer journey for retail brands like Tea Collection, Gap, and Athleta. A graduate of California State University, Chico, she specializes in conversion rate optimization, customer experience, and retention, driving measurable growth for direct-to-consumer businesses.

Outside of her consulting work, Bex is a mother of two and is passionate about empowering other women in business. She focuses on helping women founders build scalable and confident e-commerce operations without overbuilding or burning out, blending her professional expertise with a desire to support her community.

She is a peer-nominated recipient of the 2016 Cowbell Award for greatly exceeding expectations.

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Experience
15 Years
Current Role
Head of Ecommerce, Site + Growth Marketing (Fractional)
Job Level
Mid-senior
Location
Petaluma, California, United States
Personality Overview

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Priorities

Topics Bex cares about

DTC Growth Strategy
Her consultancy focuses on helping direct-to-consumer brands unlock scalable growth by improving conversion, retention, and execution across the full customer journey.
Supporting Women Founders
She is passionate about empowering women founders, helping them build scalable e-commerce businesses without experiencing burnout.
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Career

Work history

4-2026
Head of Ecommerce, Site + Growth Marketing (Fractional)
Tea Collection
11-2025
Ecommerce Optimization Strategist (Fractional)
Gap
7-2025
Founder, Ecommerce Strategy Consultant
Bex Velasquez Consulting
4-2023 - 5-2025
Head of Ecommerce Experience
Athleta
3-2021 - 4-2023
Senior Manager, App Growth
Athleta
In the press

Media appearances

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Education
Bachelor of Science (BS)
California State University, Chico
Education details unavailable
Campolindo High School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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