Bex Whitehouse Velasquez is an e-commerce consultant with over 10 years of experience optimizing the customer journey for retail brands like Tea Collection, Gap, and Athleta. A graduate of California State University, Chico, she specializes in conversion rate optimization, customer experience, and retention, driving measurable growth for direct-to-consumer businesses.
Outside of her consulting work, Bex is a mother of two and is passionate about empowering other women in business. She focuses on helping women founders build scalable and confident e-commerce operations without overbuilding or burning out, blending her professional expertise with a desire to support her community.
She is a peer-nominated recipient of the 2016 Cowbell Award for greatly exceeding expectations.
Read the full overview →They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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