Bex Whitehouse Velasquez in

Bex Whitehouse Velasquez

Commander · DISC type D
Head of Ecommerce, Site + Growth Marketing (Fractional) at Tea Collection
📍 Petaluma, California, United States

Bex Whitehouse Velasquez is an e-commerce consultant with over 10 years of experience optimizing the customer journey for retail brands like Tea Collection, Gap, and Athleta. A graduate of California State University, Chico, she specializes in conversion rate optimization, customer experience, and retention, driving measurable growth for direct-to-consumer businesses.

Outside of her consulting work, Bex is a mother of two and is passionate about empowering other women in business. She focuses on helping women founders build scalable and confident e-commerce operations without overbuilding or burning out, blending her professional expertise with a desire to support her community.

She is a peer-nominated recipient of the 2016 Cowbell Award for greatly exceeding expectations.

Read the full overview →
Experience
15 Years
Current Role
Head of Ecommerce, Site + Growth Marketing (Fractional)
Job Level
Mid-senior
Location
Petaluma, California, United States
Personality Overview

How Bex shows up

Candid & Clear
Impact-Driven
Very Quick

They respond better to strong and respectful interactions. More than the product, they care about the effectiveness of the product. They are not focused on building rapport and relationships.

Priorities

Topics Bex cares about

DTC Growth Strategy
Her consultancy focuses on helping direct-to-consumer brands unlock scalable growth by improving conversion, retention, and execution across the full customer journey.
Supporting Women Founders
She is passionate about empowering women founders, helping them build scalable e-commerce businesses without experiencing burnout.
+5 more topics Login to view topics
Career

Work history

4-2026
Head of Ecommerce, Site + Growth Marketing (Fractional)
Tea Collection
11-2025
Ecommerce Optimization Strategist (Fractional)
Gap
7-2025
Founder, Ecommerce Strategy Consultant
Bex Velasquez Consulting
4-2023 - 5-2025
Head of Ecommerce Experience
Athleta
3-2021 - 4-2023
Senior Manager, App Growth
Athleta
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor of Science (BS)
California State University, Chico
Education details unavailable
Campolindo High School
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Bex. Free, 10 seconds.