Bex Whitehouse Velasquez is an e-commerce consultant with over 10 years of experience optimizing the customer journey for retail brands like Tea Collection, Gap, and Athleta. A graduate of California State University, Chico, she specializes in conversion rate optimization, customer experience, and retention, driving measurable growth for direct-to-consumer businesses.
Outside of her consulting work, Bex is a mother of two and is passionate about empowering other women in business. She focuses on helping women founders build scalable and confident e-commerce operations without overbuilding or burning out, blending her professional expertise with a desire to support her community.
She is a peer-nominated recipient of the 2016 Cowbell Award for greatly exceeding expectations.
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