Bianca Gates in

Bianca Gates

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CEO & Co-Founder at Birdies, Inc.
📍 San Francisco Bay Area, United States

Bianca Gates is the CEO and Co-Founder of Birdies, a direct-to-consumer footwear company that merges slipper-like comfort with designer style. Leveraging her extensive experience in retail partnerships and digital marketing from her time at Facebook, she has scaled Birdies into an internationally recognized brand. Colleagues describe her as energetic, positive, inspiring, and passionate.

As the daughter of Latin American immigrants, Bianca is a vocal advocate for female empowerment and mentorship. She serves as a trustee for an all-girls school, was named one of Step Ups Mentors of the Year, and is part of a Lean In Circle with her mentor, Sheryl Sandberg. She lives in San Francisco with her husband and two children.

The idea for Birdies originated from Biancas personal quest to find a stylish yet comfortable shoe to wear while entertaining guests in her own home.

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Experience
24 Years
Current Role
CEO & Co-Founder
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Bianca cares about

DTC Brand Building
Frequently speaks about her journey launching and scaling Birdies, offering insights on the direct-to-consumer landscape, from initial idea to a multi-million dollar business.
Female Empowerment
Inspired by her mentor Sheryl Sandberg, she is passionate about lifting up women and serves as a mentor for nonprofits that support young women and girls.
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Career

Work history

2-2015
CEO & Co-Founder
Birdies, Inc.
10-2011 - 4-2017
Client Partner, US Retail, Global Marketing Solutions
Facebook
5-2005 - 10-2011
Account Executive
Viacom
11-2001 - 5-2005
Account Executive
Univision Communications, New York
5-2001 - 11-2001
Account Executive
NBC News
In the press

Media appearances

Birdies Co‑founder & CEO Bianca Gates on finding a "white space" in the saturated shoe market. Featured in The Information (Facebook video)
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When CEO and co-founder of Birdies footwear Bianca Gates set out .... Featured in Facebook
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Education
1996 - 2000
Bachelor of Science
UC Irvine
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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