Bianca Gates

Energizer
DISC Type : I

CEO & Co-Founder at Birdies, Inc.

San Francisco Bay Area, United States

Overview

Bianca Gates is the CEO and Co-Founder of Birdies, a direct-to-consumer footwear company that merges slipper-like comfort with designer style. Leveraging her extensive experience in retail partnerships and digital marketing from her time at Facebook, she has scaled Birdies into an internationally recognized brand. Colleagues describe her as energetic, positive, inspiring, and passionate.

As the daughter of Latin American immigrants, Bianca is a vocal advocate for female empowerment and mentorship. She serves as a trustee for an all-girls school, was named one of Step Ups Mentors of the Year, and is part of a Lean In Circle with her mentor, Sheryl Sandberg. She lives in San Francisco with her husband and two children.

The idea for Birdies originated from Biancas personal quest to find a stylish yet comfortable shoe to wear while entertaining guests in her own home.

Personality Overview

Believer

Relationship Oriented

Informal

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Topics They Care About

DTC Brand Building
Frequently speaks about her journey launching and scaling Birdies, offering insights on the direct-to-consumer landscape, from initial idea to a multi-million dollar business.
Female Empowerment
Inspired by her mentor Sheryl Sandberg, she is passionate about lifting up women and serves as a mentor for nonprofits that support young women and girls.
Product Innovation
She successfully created a new footwear category by identifying a personal need for shoes that combine the comfort of slippers with the style of designer flats.

Media Appearances

Birdies Co‑founder & CEO Bianca Gates on finding a "white space" in the saturated shoe market. Featured in The Information (Facebook video)

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When CEO and co-founder of Birdies footwear Bianca Gates set out .... Featured in Facebook

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Work History

2-2015
CEO & Co-Founder at Birdies, Inc.
10-2011 - 4-2017
Client Partner, US Retail, Global Marketing Solutions at Facebook
5-2005 - 10-2011
Account Executive at Viacom
11-2001 - 5-2005
Account Executive at Univision Communications, New York
5-2001 - 11-2001
Account Executive at NBC News

Education

1996 - 2000
Bachelor of Science from UC Irvine

More Information

Social Presence :

Prographics :

Exp : 24 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : CEO & Co-Founder at Birdies, Inc.
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Insights For Selling To Bianca

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Share some stories about how you you have helped people in similar positions succeed

DONT's

  • Don’t assume a yes just because they have not said no
  • Don’t be excessively objective, be a storyteller
  • Avoid ifs and buts, don’t talk too much about the risks etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bianca is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Bianca

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Bianca move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Bianca take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Bianca

Personality Compatibility


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