Bibiana Valencia Hernandez

Examiner
DISC Type : cs

Jefe Trade Marketing Helados at Colombina

Cali, Valle del Cauca, Colombia

Overview

Bibiana is the Head of Ice Cream Trade Marketing at Colombina, having grown from an analyst role within the company. She leverages her marketing education from Universidad Libre Seccional Cali to drive brand strategy and execution in the food and beverage sector.

She is deeply passionate about her work, expressing immense pride in her companys culture of innovation and teamwork. Bibiana highly values her professional relationships and believes in the power of a great team to achieve success, frequently celebrating her colleagues contributions.

She recently celebrated her brand, Colombina Helados, achieving "Top of Mind" status with consumers.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are always well-planned and adopt a systematic approach.

Topics They Care About

Trade Marketing
Her career has been dedicated to this field at Colombina, progressing from an analyst to her current leadership role in the ice cream division.
Brand Building
She proudly announced when Colombina Helados became "Top of Mind, " showing a clear focus on elevating brand presence and consumer connection.
Team Collaboration
Publicly praises her sales colleagues as "the best team, " indicating she values a strong, collaborative environment to achieve success.

Media Appearances

Bibiana has no verified media appearances

Work History

11-2023
Jefe Trade Marketing Helados at Colombina
4-2017
Analista Trade Marketing at Colombina S.A

Education

Mercadeo from Universidad Libre Seccional Cali

More Information

Social Presence :

Prographics :

Exp : 8 Location : Cali, Valle del Cauca, Colombia Job Level : N/A Designation : Jefe Trade Marketing Helados at Colombina
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Insights For Selling To Bibiana

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't push them too hard to make fast decisions, give them time
  • Don't rely on relationship building even if they act pleasantly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bibiana is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Bibiana

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Bibiana move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Bibiana take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Bibiana

Personality Compatibility


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