Bibiana Valencia Hernandez in

Bibiana Valencia Hernandez

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Jefe Trade Marketing Helados at Colombina
📍 Cali, Valle del Cauca, Colombia

Bibiana is the Head of Ice Cream Trade Marketing at Colombina, having grown from an analyst role within the company. She leverages her marketing education from Universidad Libre Seccional Cali to drive brand strategy and execution in the food and beverage sector.

She is deeply passionate about her work, expressing immense pride in her companys culture of innovation and teamwork. Bibiana highly values her professional relationships and believes in the power of a great team to achieve success, frequently celebrating her colleagues contributions.

She recently celebrated her brand, Colombina Helados, achieving "Top of Mind" status with consumers.

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Experience
8 Years
Current Role
Jefe Trade Marketing Helados
Location
Cali, Valle del Cauca, Colombia
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bibiana cares about

Trade Marketing
Her career has been dedicated to this field at Colombina, progressing from an analyst to her current leadership role in the ice cream division.
Brand Building
She proudly announced when Colombina Helados became "Top of Mind, " showing a clear focus on elevating brand presence and consumer connection.
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Career

Work history

11-2023
Jefe Trade Marketing Helados
Colombina
4-2017
Analista Trade Marketing
Colombina S.A
In the press

Media appearances

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Education
Mercadeo
Universidad Libre Seccional Cali
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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