Bidisha Nagaraj

Pioneer
DISC Type : isd

Global Vice President Marketing , Home and Distribution at Schneider Electric

Bengaluru, Karnataka, India

Overview

Bidisha Nagaraj is a strategic marketing leader with over two decades of experience at major brands like Google, Intel, and Café Coffee Day. Currently the Global VP of Marketing for Schneider Electrics Home & Distribution business, she holds a Post Graduation in Mass Communication and is recognized for her expertise in brand building and digital transformation.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Marketing Storytelling
Focuses on "humanizing" technical categories and turning products into emotional stories, leading to her being a finalist for Content Marketer of the Year.
Sustainability Initiatives
Drives brand distinction through sustainability-led storytelling and green-tech advocacy, such as partnering with sports teams to create carbon-neutral events.
Digital Transformation
Leads her team as "change agents, " focusing on measurable ROI through digital tools and data transformation to map the entire customer journey.

Media Appearances

"How do we live without a strong instinct of being greedy ..." – Schneider Electric India (featuring Bidisha Nagaraj). Featured in Facebook

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Bidisha Nagaraj | Global VP Marketing at Schneider Electric. Featured in YouTube

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Ms Bidisha Nagaraj - VP Marketing | Schneider Electric. Featured in Facebook

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Work History

6-2022
Global Vice President Marketing , Home and Distribution at Schneider Electric
12-2016 - 6-2022
Vice President Marketing India at Schneider Electric
11-2014 - 11-2016
Group President ,Marketing at Coffee Day Group
2-2010 - 10-2014
Advisor to TaxiForSure , Qyuki, SimpliLearn , MastKalandar at Senior Marketing Advisor to Early & Mid Stage Start Ups
3-2008 - 11-2009
President , Marketing at Cafe Coffee Day

Education

2019 - 2019
Certification from INSEAD
1988 - 1989
Post Graduation in Mass Communication from Bangalore University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Bengaluru, Karnataka, India Job Level : Senior Designation : Global Vice President Marketing , Home and Distribution at Schneider Electric
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Insights For Selling To Bidisha

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bidisha is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Bidisha

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Bidisha move?

  • They are generally fast movers and can take quick decisions
  • Can Bidisha take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Bidisha

Personality Compatibility


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