Bidisha Nagaraj in

Bidisha Nagaraj

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Global Vice President Marketing , Home and Distribution at Schneider Electric
📍 Bengaluru, Karnataka, India

Bidisha Nagaraj is a strategic marketing leader with over two decades of experience at major brands like Google, Intel, and Café Coffee Day. Currently the Global VP of Marketing for Schneider Electrics Home & Distribution business, she holds a Post Graduation in Mass Communication and is recognized for her expertise in brand building and digital transformation.

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Experience
33 Years
Current Role
Global Vice President Marketing , Home and Distribution
Job Level
Senior
Location
Bengaluru, Karnataka, India
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Bidisha cares about

Marketing Storytelling
Focuses on "humanizing" technical categories and turning products into emotional stories, leading to her being a finalist for Content Marketer of the Year.
Sustainability Initiatives
Drives brand distinction through sustainability-led storytelling and green-tech advocacy, such as partnering with sports teams to create carbon-neutral events.
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Career

Work history

6-2022
Global Vice President Marketing , Home and Distribution
Schneider Electric
12-2016 - 6-2022
Vice President Marketing India
Schneider Electric
11-2014 - 11-2016
Group President ,Marketing
Coffee Day Group
2-2010 - 10-2014
Advisor to TaxiForSure , Qyuki, SimpliLearn , MastKalandar
Senior Marketing Advisor to Early & Mid Stage Start Ups
3-2008 - 11-2009
President , Marketing
Cafe Coffee Day
In the press

Media appearances

"How do we live without a strong instinct of being greedy ..." – Schneider Electric India (featuring Bidisha Nagaraj). Featured in Facebook
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Bidisha Nagaraj | Global VP Marketing at Schneider Electric. Featured in YouTube
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Education
2019 - 2019
Certification
INSEAD
1988 - 1989
Post Graduation in Mass Communication
Bangalore University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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