Bilal S.

Enigma
DISC Type : dic

Director Sales Operations at Plus - The Post Purchase Operating System

Canada

Overview

Bilal Shafi is a technologist with over two decades of experience in the US and Canadian commerce sectors, specializing in driving growth for retail and software brands. He is the founder of GENIE AI and serves as the Director of Sales Operations at Plus, leveraging technology to optimize business operations.

Outside of his professional life, Bilal identifies as a father and innovator. He is a Blue Zone enthusiast and practices Tai Chi, reflecting a deep interest in health, wellness, and longevity. People who have worked with him describe him as a great collaborator and a visionary.

His personal and professional goal is to help transform Canada into a global AI powerhouse by 2035.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Fast Follower

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Canadian AI Leadership
Articulates a clear vision for Canada's future in AI, believing the country needs courage to implement existing innovation rather than waiting for permission.
AI Implementation
He focuses on the practical challenges of AI adoption, noting how companies like Amazon are dealing with internal "AI sprawl" and duplicated data.
Founder Mentality
Resonates with the idea that founders are like firefighters, constantly solving problems and pushing through rejection to survive and build something meaningful.

Media Appearances

Bilal has no verified media appearances

Work History

10-2025
Director Sales Operations at Plus - The Post Purchase Operating System
3-2023
Founder at GENIE AI
1-2023
Technology: BOS - Business Orchestration System at GENIE AI
11-2021 - 12-2022
Advisor at Media Carry
5-2020 - 11-2021
Strategic Advisor at Astromic

Education

Education details unavailable from University of Windsor

More Information

Social Presence :

Prographics :

Exp : 13 Location : Canada Job Level : Mid-senior Designation : Director Sales Operations at Plus - The Post Purchase Operating System
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Insights For Selling To Bilal

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bilal is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Bilal

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Bilal move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Bilal take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Bilal

Personality Compatibility


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