Bill Aurand

Questioner
DISC Type : c

National Sales Manager at Rinco Ultrasonics USA

Cumming, Georgia, United States

Overview

Bill Aurand is the National Sales Manager at Rinco Ultrasonics USA, with a career focused on ultrasonic welding and cutting technology. An alumnus of Illinois State University, he has held key roles in market and technology development at companies like Lako Tool and Sonics & Materials, specializing in applications for the packaging, medical, and plastics industries.

During his time at Illinois State University, Bill was actively involved in music, playing the trombone in the symphonic band and a trombone quartet. This suggests a disciplined and creative background that complements his technical and sales expertise in the professional sphere.

He has a unique expertise in applying ultrasonic sealing benefits to the packaging of consumer food and beverage products.

Personality Overview

Systematic

Price-Sensitive

Cautious & Analytical

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Ultrasonic Welding
His entire career revolves around ultrasonic welding technology, from application management to sales, as evidenced by his roles at Rinco, Lako Tool, and Sonics & Materials.
Medical Device Manufacturing
He actively promotes ultrasonic welding systems that meet ISO 13485 certification standards and offer complete audit trails for the medical plastics industry.
Flexible Packaging
He has specific expertise in ultrasonic sealing for flexible packaging, noting its renewed interest in the snack foods market for sustainability and compatibility with recyclable films.

Media Appearances

Bill has no verified media appearances

Work History

6-2022
National Sales Manager at Rinco Ultrasonics USA
4-2021 - 6-2022
Manager of Ultrasonic Applications at Lako Tool & Manufacturing, Inc. at LAKO TOOL
6-2016 - 4-2021
Packaging Technology Manager at Sonics & Materials, Inc.
6-2015 - 4-2021
Regional Manager - Southeast at Sonics and Materials, Inc.
5-2013 - 6-2015
Packaging Market Specialist at MS Plastic Welders

Education

1981 - 1985
Bachelor's degree from Illinois State University
1977 - 1981
Education details unavailable from York High School

More Information

Social Presence :

Prographics :

Exp : 40 Location : Cumming, Georgia, United States Job Level : Middle Designation : National Sales Manager at Rinco Ultrasonics USA
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Bill

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Bill take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Bill

Personality Compatibility


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