Bill B.

Initiator
DISC Type : Di

President and Founder at Courage Creative

Greater Cleveland, United States

Overview

Bill Baraona is a public safety marketing strategist and the founder of two agencies, Courage Creative and Flex Media. A graduate of the Goldman Sachs 10, 000 Small Businesses program, he leverages his background as a police officer to help public safety vendors and agencies grow. Colleagues describe him as skilled, honest, and professional.

Driven by a desire to help others succeed, a value instilled by his family of small business owners, Bills career has been twofold. He continues to serve his community as a part-time police officer while simultaneously empowering businesses and nonprofits through strategic marketing and video content.

Unique Fact: He is a marketing agency founder who also actively serves as a state police officer.

Personality Overview

Impact-Oriented

Conviction Driven

Confident

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Public Safety Marketing
He founded Courage Creative to specifically address the marketing, recruitment, and outreach challenges faced by public safety organizations, leveraging his insider knowledge as a police officer.
Small Business Growth
As a two-time founder and a Goldman Sachs 10KSB graduate, he was recently elected to the Greater Cleveland Partnership Board to represent and support fellow entrepreneurs.
Video Storytelling
His agency Flex Media focuses on video production, and he's a former writer for Videomaker. He believes companies are desperately seeking skilled storytellers to connect with customers.

Media Appearances

Bill has no verified media appearances

Work History

8-2023
President and Founder at Courage Creative
8-2016
President and Founder at Flex Media
1-2011
Police Officer at State of Ohio
10-2019
Freelance Writer at Videomaker
6-2006 - 10-2012
Videographer/Editor at Freelance Videographer

Education

2008 - 2011
Associate's Degree from Cuyahoga Community College
2004 - 2006
OCTCA Certified from Cuyahoga Valley Career Center

More Information

Social Presence :

Prographics :

Exp : 19 Location : Greater Cleveland, United States Job Level : Leadership Designation : President and Founder at Courage Creative
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient
  • Don’t be very informal even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Bill

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Bill take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Bill

Personality Compatibility


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