Bill Bradford

Wildcard
DISC Type : ics

Sales Specialist at Linx Industries

Greater Pittsburgh Region, United States

Overview

Bill Bradford is a sales manager with over four decades of experience in the HVAC industry. As the Northeast Territory Sales Manager for Linx Industries, he has a strong background in mechanical estimating and project management software. He holds an associates degree from the Pittsburgh Institute of Aeronautics.

Outside of his professional life, Bill enjoys listening to streaming DJs, with a particular appreciation for Canadian music. He values connecting with friends and clients at industry events and trade shows across North America, from Toronto to Las Vegas.

With more than 40 years of dedicated experience, Bill possesses a deep and tenured understanding of the HVAC industry.

Personality Overview

ROI Driven

Requires Proof

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

HVAC Industry
He has a demonstrated history and over 40 years of experience working as a sales professional in the HVAC sector.
Industry Networking
He frequently posts about looking forward to and attending trade shows and meetings, such as the CMPX Trade show and Spida meetings.
MEP & VDC Software
His background includes selling Trimble/SysQue VDC software, which integrates with Autodesk Revit MEP for contractors.

Media Appearances

Bill has no verified media appearances

Work History

1-2024
Sales Specialist at Linx Industries
1-2023 - 1-2024
Territory Sales Executive at Trimble Inc.
8-2015 - 2-2023
Central Regional Account Manager at Trimble at Trimble MEP
2011 - 2015
Technical Sales Representative at Conquest Firespray
2007 - 2011
Regional Sales Manager at QuickPen International

Education

1981 - 1983
Associate's degree from Pittsburgh Institute of Aeronautics
Education details unavailable from Shaler

More Information

Social Presence :

Prographics :

Exp : 43 Location : Greater Pittsburgh Region, United States Job Level : Junior Designation : Sales Specialist at Linx Industries
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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Focus on immediate action-items rather than the larger goals
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Bill

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Bill take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Bill

Personality Compatibility


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