Eric Liddy, MBA

Pioneer
DISC Type : isd

Vice President of Sales at Ottimate

Rochester, New York Metropolitan Area, United States

Overview

Eric is the Vice President of Sales at Ottimate, where he has progressed rapidly from an Account Executive. He leverages his MBA and skills from his athletic background to solve complex problems with scalable automation solutions, focusing on the finance and operations sectors.

Outside of his sales leadership role, Eric has a deep-rooted passion for athletics, having been a Division I and II collegiate lacrosse player at Bellarmine University and North Greenville University. This experience shaped his teamwork and leadership abilities, which he now applies in his professional career.

While earning his undergraduate degree, he was a multi-year recipient of academic honors for maintaining a high GPA as a student-athlete.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

AP Automation
As a sales leader at Ottimate, he is focused on providing AP automation solutions and has promoted the topic through his professional social media.
Hospitality Finance
He has presented alongside leaders from the hospitality industry, indicating a specific focus on providing automation solutions for this vertical.
Sales Leadership
His career shows a clear trajectory from an individual contributor to Vice President of Sales, demonstrating his expertise in leading and scaling sales teams.

Media Appearances

Eric has no verified media appearances

Work History

1-2026
Vice President of Sales at Ottimate
7-2024 - 1-2026
Sr. Director of Sales at Ottimate
1-2023 - 7-2024
Director of Sales at Ottimate
9-2022 - 1-2023
Sales Manager at Ottimate
4-2021 - 9-2022
Account Executive at Ottimate

Education

2018 - 2019
Master of Business Administration - MBA from North Greenville University
2014 - 2018
Bachelor of Arts - BA from Bellarmine University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Rochester, New York Metropolitan Area, United States Job Level : Senior Designation : Vice President of Sales at Ottimate
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Insights For Selling To Eric

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Eric is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Eric

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Eric move?

  • They are generally fast movers and can take quick decisions
  • Can Eric take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Eric

Personality Compatibility


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