Bill Brelsford

Evaluator
DISC Type : DSC

Marketing Consultant at Rebar Business Builders

Wichita, Kansas Metropolitan Area, United States

Overview

Bill Brelsford is a marketing consultant and copywriter with over 35 years of experience specializing in helping accounting and boutique consulting firms. Through his company, Rebar Business Builders, and his book, "The Boutique Advantage, " he helps firms build authority and attract high-value clients. He is often described as knowledgeable, thoughtful, and professional.

Outside of work, Bill is an outdoor enthusiast whose hobbies include backpacking, photography, golf, and kayaking. He has a passion for learning new things and applies that open-mindedness to his personal and professional life.

He is the author of "The Boutique Advantage: How Small Firms Win Big with Better Messaging. "

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Boutique Firm Marketing
His entire business and book are dedicated to helping boutique accounting and consulting firms escape commodity pricing and win better clients through targeted messaging.
Value-Based Pricing
A core theme of his work is helping firms move from competing on price to commanding premium fees based on their expertise.
Content Strategy
His social posts and certifications show a focus on creating the right content and systems to build authority and attract high-quality leads for clients.

Media Appearances

Bill has no verified media appearances

Work History

8-2006
Marketing Consultant at Rebar Business Builders
4-2001 - 7-2006
Senior Consultant at Visionpace
Director of Specialized Technology at National Cinema Network
Assistant Vice President at Wachovia Bank
Systems Supervisor at Myers and Stauffer

Education

8-1983 - 1-1987
BBA from Washburn University
Sandler Sales Training from Sandler Client Summit

More Information

Social Presence :

Prographics :

Exp : 24 Location : Wichita, Kansas Metropolitan Area, United States Job Level : Senior Designation : Marketing Consultant at Rebar Business Builders

Interested in

Sports

Tennis, Tennis Team

Lifestyle

Copywriting

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Insights For Selling To Bill

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Bill is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Bill

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Bill move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Bill take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Bill

Personality Compatibility


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